Social media has exploded in terms of popularity in recent years. According to a study conducted by the Pew Research Center, approximately 74% of all Internet users access social media sites. With experts predicting this trend to continue, business … [Read more...]
Top 5 Ways to Promote Your Brand’s Facebook Page
Boasting more than 1.3 billion monthly users, Facebook is the world's most popular and widely used social media network. Business owners can leverage the power of Facebook to attract new customers and generate more sales. #1) Add a … [Read more...]
Creating Engaging Content for Facebook Posts
Creating content that is interesting to your target audience and conducive to liking, commenting and sharing is not always an easy task. I’m always looking for ways to improve my relationship with my social media audience. One way to do this is to … [Read more...]
Top 3 Reasons For Advertising on Facebook for Your Business
I have been recommending Facebook advertising to my clients for the last two years. Traditional forms of advertising such as radio, television and even direct mail can be too expensive. Pay-per-click campaigns may be too expensive and complicated to … [Read more...]
6 Surefire Changes to Make to Your LinkedIn Profile to Attract Your Ideal Clients Like a Magnet!
Did you know that there are over 259 million LinkedIn users and that LinkedIn is the most popular social network for professionals? LinkedIn is not just a resume posting and job-seeking platform. It has grown into a premium online networking … [Read more...]
Facebook by the Numbers
Some of you may have a Facebook Company Page, but may be confused by the “Likes” number versus the “Talking About This” number. Here’s a screen shot from a page I like to follow: Social Media Examiner has 230,329 likes with a 5,263 talking about … [Read more...]
Internet Marketing: How to Drive Traffic to Your Website
My definition of internet marketing refers to the delivery of promotional material via the internet to increase direct sales of goods and services both on and offline. Internet marketing includes email marketing, search engine marketing, social media … [Read more...]
Did you Know Google No Longer Provides Keyword Data?
You may be wondering why you should care that Google is no longer providing keyword data to website owners. Prior to the changes, SEO (Search Engine Optimization) specialists relied heavily on keyword data provided by Google Analytics to help drive … [Read more...]
Have You Heard About Graph Search on Facebook?
How many times have you scrolled through old timeline posts or searched through a friend’s timeline or a business page looking for a particular article, joke or recipe recently shared on Facebook? This happens to me frequently when I want to reread … [Read more...]
4 Tips for Creating Engaging Content on Facebook
I’m always trying to find out how to improve my relationship with my social media audience. One way to do this is to look at how other companies encourage engagement. Case Study: One company that seems to have quite a bit of engagement is … [Read more...]