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Facebook Advertising

Need help with your Facebook advertising campaign?

No one wants to waste money on an advertising campaign that doesn’t get results.  Together, we can create an advertising campaign designed to get you more fans on Facebook, generate excitement about an upcoming event, lead your ideal client or customer to your website and profoundly affect the way people engage with your business online.

With over 1.4 billion monthly active users, Facebook is the most effective social platform for micro-targeting consumers and converting leads.  Many business owners struggle with how to reach their perfect client, how to create effective ads, and finding the time to monitor and tweak active campaigns.

Let’s get started!

  • Connect and engage with your target audience
  • Grow your brand by sharing details about your product or service
  • Develop a community of followers who want to spread the word about the products and services you offer

There are a few steps involved with creating a targeted, successful campaign.

Facebook Page Design

First, we will take a look at your Facebook page and make sure that it is professional looking and engaging. Any changes or updates that need to be made will be taken care of at this time.

Facebook Advertising Options

Next, we will determine the campaign goals and objectives. Some possibilities:

  • Clicks to website
  • Page post engagement
  • Page Likes
  • In-Store offers
  • Event responses

Targeting is the most important part of the campaign. We want to ensure that we are reaching the people who will benefit the most from your product or service. Campaigns may be targeted by:

  • Locations: (by state, city, zip codes)
  • Age Range
  •  Gender
  • Education Level
  • Home Type
  •  Home Ownership

Additional targeting options are available.  Based on information provided by you, we will determine the targeting strategy needed to best reach your ideal client.

Determine type of Ad and Create

Next, we need to determine the type of ad based on campaign goals and objectives. Maybe you’re launching a new product or have an event coming up that you’d like to advertise.  Here are some of the things you can advertise:

  • Page Post Link
  • Page Post Photo Ad
  • Page Page Video Ad
  • Event Ad
  • Offer Ad
  • Page Like Ad

Then, we will create the ad including photos and text.  Together, we will decide what type of photo(s) will be the most engaging to your audience. There are text limitations so we will work together to develop the ad description that will entice your audience to want to find out more.

Determine Budget

Once the advertising goals and targeting have been determined, we will discuss your monthly marketing budget and how much you want to spend on Facebook advertising. We will establish a daily or monthly budget. Facebook advertising is relatively inexpensive, a daily budget may be set for as little as $2.00 per day, and still obtain desired results.

Advertising Campaign Management Fee

Simplification Services’ monthly fee includes design, setup and management of the Facebook ad. Monthly reports showing campaign results are provided. The report includes number of impressions, reach, number of clicks, engagement, cost-per-click and other statistics depending on the type of campaign.  Monthly management fees begin at $149/month.

 

Contact us today! 512.779.5626 or kelly@simplificationservices.com

 

 

 

 

 

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