➡️ Gives you clarity about who your market is. It’s easier to find clients and customers if you know who you’re looking for.
➡️ Helps you craft marketing messages that will generate results. Marketing is about knowing what your product or service can do to help a target market. Your messages need to speak directly to your market.
➡️ Provides focus and direction. Email, social media, advertising, guest blogging, direct mail, publicity, and on and on. With so many marketing choices, you need a plan for determining the best course of action that will deliver the biggest results.