When it comes to online reviews, we have good news and bad news. The bad news is it doesn’t matter how fantastic your service is, word-of-mouth will only take you so far. Without online reviews, your local business is leaving money on the table in … [Read more...]
7 Marketing Tactics That are Working NOW for Home Service Businesses
Planning your marketing? Search online for ideas and you’ll be overwhelmed with marketing tactics from A to Z. But which would work best for you? Having worked with contractors and home service businesses, we’ve seen which marketing tactics work … [Read more...]
Why your General Contractor Business Needs a Marketing Strategy
Would you try to build a home without a blueprint? Blueprints take time, but you wouldn’t think of starting a building project without one. You consider it a vital and valuable part of the process. So how valuable is a marketing strategy? Very. … [Read more...]
3 Reasons Why Small Businesses Need Local SEO More than Ever
You may remember a time when an ad in the Yellow Pages was THE best way to get local customers for a small business. It may have been expensive, but it worked. Then came the internet. Now you’re trying to compete for the attention of people who … [Read more...]
6 Items to Consider When Creating a Social Media Strategy
You’ve probably heard social media success stories from other small business owners like yourself and you’re wondering how in the world they make social media marketing work for them. It’s really just a matter of coming up with a plan and sticking to … [Read more...]
Why We Love Hashtags (And You Should, Too!)
I often get questions about hashtags. We see them all of the time on social media, but what are they, really, and why do we want to use them? Think of using hashtags as a search function. It’s really not a difficult concept, yet a lot of people … [Read more...]
7 Tips for Researching a Hashtag
Before you start using a particular hashtag, you want to research the hashtag to ensure that its use will support your brand and your business. Before I dive into the steps involved in researching a hashtag, here’s a bit of background … [Read more...]
Are You Sweating the Recent Facebook Announcements?
We've all heard the recent Facebook news, by now! As a business owner or Facebook page manager, are you sweating the recent Facebook announcements? As you've probably heard over the last few years, Facebook organic reach is declining. Facebook … [Read more...]
Should You Start a Facebook Group?
In the wake of the recently announced Facebook Newsfeed changes, you may be asking yourself if you should start a Facebook Group for your small business. A lot of Social Media Managers are in favor of creating a Facebook Group in place of a … [Read more...]
Surefire Strategies for Making Over your LinkedIn Profile
Did you know that there are over 530 million LinkedIn users and that LinkedIn is the most popular social network for professionals? LinkedIn is not just for resume posting and people seeking jobs. It has grown into a premium online networking … [Read more...]
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