We’re betting you’re pretty busy right now. Running a small business is no small feat, especially during the holidays. Putting together a holiday promotion for your small business might have fallen off your list or might not even be on the … [Read more...]
5 Reasons to Use Google Ads for Small Biz & Our Updated Advice
If you had to choose, would you rather spend your advertising dollars on building brand awareness or getting sales? Pretty sure we can guess your answer. It’s a no-brainer, right? Don’t get us wrong, every small business can use brand awareness … [Read more...]
Why You Should Advertise on Facebook, With 2 Caveats
We have mixed feelings about all of the Facebook ad advice we see online. Is it one of the most powerful platforms for online advertising? Yes, definitely. Is it cheap and easy to use? Well, easy-ish and less expensive than others. … [Read more...]
Online Ads for Small Business: Should You Choose Instagram?
Brad is frustrated. He wants to advertise his small business on social media but isn’t sure which one to choose. Facebook? Instagram? TikTok? Figuring out where to put his time and money is hard enough, then there’s writing the ad, choosing a good … [Read more...]
The Top 3 Places to Run Online Ads for Small Business
When you hear the words “online advertising,” which thought comes to mind: “Ooh, here comes new business” or “Ouch, that's a big expense”? We’ve been in the “ouch” camp before ourselves and can’t say we’d blame you for feeling that way. After all, … [Read more...]
The Top Dos and Don’ts of Small Biz Contests & Sweepstakes
We see a surge of contests and sweepstakes at certain times of year as small businesses get creative with their promotions for different holidays or seasons. Are contests or sweepstakes a good idea? Yes, they can be great! Are they easy and … [Read more...]
Have You Checked Last Year’s Marketing Results?
As we set our business goals each year, it’s a good time to see just how well our marketing worked last year. Have you checked your results recently? In small business marketing, it’s crucial to see whether or not you’ve reached your goals. You … [Read more...]
Seasonal Marketing: It Makes Your Small Biz Garden Grow
Smell the pumpkin spice in the air? Yes, it’s that time of year when many consumer product brands jump on this holiday flavor. It’s so prevalent now we all joke about it, but they still do it. And there’s a good reason for that. It sells. We … [Read more...]
How to Build Online Marketing for Small Business Success
When a friend mentioned her husband was starting a small business during the pandemic, it didn’t sound like a good idea. I figured his timing couldn’t be worse. Well, that was a year ago and I've been proven wrong. His business is doing well. And … [Read more...]
Does Your Small Business Really Need a Blog?
When we’re planning a new website for a client, the usual question comes up. “You want to include a blog, right?” "No, we're not the type of business that really needs a blog." Wait, what? When we hear this answer, it always makes us … [Read more...]
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