Just like Twitter, the first step to attracting more Pinterest followers is following other users. This will usually result in more people following your account. When another user sees that you are following them, he or she may return the favor by following your account. So, how do you know which users to follow? Try visiting https://www.pinterest.com/source/yourwebsite.com (add your site name) to find users who are already interested in your website’s content.
Add a Follow Button to Your Website
Another simple yet effective way to attract more Pinterest followers is to add a follow button to your website. Assuming your website receives a decent amount of visitors per day, this can yield tons of new followers. Just head over to https://business.pinterest.com/, create your follow button, and paste the code into your website’s template, preferably in a highly visible area that’s somewhere above the fold.
Comment on Relevant Pins
The more comments you make on pins, the more followers you will attract. It’s just that simple. Each time you make a comment, it places your account name out in the open for the world to see. Other users may stumble upon your comment, clicking your name and following your account. With that said, you should only leave meaningful and constructive comments on Pinterest. Making generic, nondescript comments may be perceived as spam, which could in turn result in your account being banned – something you don’t want to see happen.
Pin 10-15 Times Per Day
That number may seem a bit excessive, but according to a study conducted by Ahalogy, 10-15 pins per day is the sweet spot that yields the greatest benefit for brands and businesses. If you have trouble achieving this number of pins, feel free to diversify your efforts with both original content, as well as repinned content from other users.
Mention Other Users
Many Pinterest users overlook the @mention feature, assuming it offers little-to-no benefit. By mentioning other users, however, you’ll draw more attention to your pins, which subsequently attracts more followers. So if you are publishing content that’s in some way related to another Pinterest user, such as brand, include their name as an @mention.
Optimize Your Images
Images are among the most common type of content shared on Pinterest. Before pinning new images, however, you should optimize them for maximum visibility and engagement. Consider using an aspect ratio of either 2:3 or 3:5; no “head shot” photos; a reddish-orange color; and medium brightness.
Have you used any of these strategies?