What’s Your Return on Investment?
Assuming you are using paid social media platforms to produce your business and its respective products or services, you should calculate your return on investment (ROI). Without this information in hand, you won’t be able to effective optimize your campaigns. Furthermore, you could end up spending more money than what you actually earn – known as a negative ROI.
Are My Profiles and Bios Complete?
Whether it’s required or optional, you should include as much information as possible in your social media profiles and bios. When a visitor wants to learn more about your business, he or she may access your profile. Leaving this area blank sends the wrong message, which may send prospective customers away from your business and to one of your competitors instead.
How Many Followers do I Have?
The number of people who follow your social media profiles and pages will directly effect your level of success with social media marketing. If few-to-no people follow your accounts, you won’t be able to effectively promote your products or services. It’s just that simple. So, invest the necessary time and resources into building a strong following first, and then you can focus on promotion.
Is My Brand Voice Consistent?
When you’re busy creating and maintaining an active presence on all of the leading social media networks – Facebook, Twitter, Google+, Pinterest, Instagram, etc. – you may inadvertently use multiple brand voices. And when this occurs, it creates confusion amongst your followers, some of whom may struggle to understand which voice authentically represents your brand. You can prevent this from happening, however, by using a consistent brand voice throughout all of your social media marketing campaigns and creatives.
Is My Business Information Accurate?
I know this probably sounds like common sense, but it’s still worth mentioning that you should check, and then double-check, your business information listed on social media to ensure it’s accurate and up to date. Including the wrong address, for instance will prevent prospective customers from reaching your establishment.
How do I Source Content for Social Media?
Content is the single most important element of a social media marketing campaign, which is why you need to ask yourself the aforementioned question. There are dozens of ways to source content for social media, some of which include monitoring trending #hashtags, checking Google News, or even third-party programs and services like BuzzSumo.
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