I often get questions about hashtags. We see them all of the time on social media, but what are they, really, and why do we want to use them? Think of using hashtags as a search function. It’s really not a difficult concept, yet a lot of people … [Read more...]
7 Tips for Researching a Hashtag
Before you start using a particular hashtag, you want to research the hashtag to ensure that its use will support your brand and your business. Before I dive into the steps involved in researching a hashtag, here’s a bit of background … [Read more...]
Are You Sweating the Recent Facebook Announcements?
We've all heard the recent Facebook news, by now! As a business owner or Facebook page manager, are you sweating the recent Facebook announcements? As you've probably heard over the last few years, Facebook organic reach is declining. Facebook … [Read more...]
Should You Start a Facebook Group?
In the wake of the recently announced Facebook Newsfeed changes, you may be asking yourself if you should start a Facebook Group for your small business. A lot of Social Media Managers are in favor of creating a Facebook Group in place of a … [Read more...]
Surefire Strategies for Making Over your LinkedIn Profile
Did you know that there are over 530 million LinkedIn users and that LinkedIn is the most popular social network for professionals? LinkedIn is not just for resume posting and people seeking jobs. It has grown into a premium online networking … [Read more...]
How Do I Get People to Like My New Facebook Page?
People are starting new businesses every day and with those new businesses comes new Facebook pages. Using paid ads to obtain new likes is one way to help the process, but you might not have a huge budget for advertising when you’re just starting … [Read more...]
An Image is Worth a Thousand Words
A picture is worth a thousand words is an idiom that refers to the notion that a complex idea can be conveyed with just a single image or that an image conveys its meaning more effectively than a description does. This notion is proven by the … [Read more...]
5 Smart Ways to Gain Social Media Followers
Notice, I said 5 “smart” ways. It’s easy to purchase followers or just follow those who follow you back using an app. It's not as easy to gain genuine social media followers organically, but here are a few tips to help you out. 1. Develop a … [Read more...]
5 Tips for Determining your Target Market on Social Media
LinkedIn, Facebook, Instagram, Twitter, Snapchat, Pinterest, the list goes on and on. You know your target market is using and engaging with brands on social media, but how do you choose which social media platform on which to focus? Narrowing … [Read more...]
How to Set Social Media Goals
Before getting too involved with social media, it’s a great idea to set goals for what you’d like to accomplish. Marketing a business on social media makes good sense, but it’s not easy. Managing a social media account takes time, patience and … [Read more...]
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