I had a great time last week on Hurdie Burk’s weekly podcast. Listen to the audio here.
Today, I’m going to return the favor, and interview Hurdie Burk, Video Marketing Expert, on how video marketing may help your business.
Hurdie Burk works with Small-Medium businesses to help them stand out using video online on the second largest Google-owned Search Engine…YouTube. His services include video clip capture, converting, editing and publishing. Find out more at: http://www.hurdieburk.com.
Q: How did you get started in the video making business?
A: Actually started using both Video and Audio online in early 2000. I transitioned to shooting video for small business when cameras dropped in prices and tools online made capture, editing and publishing a simpler process. YouTube made this process a whole lot simpler than the earlier days.
Q: How can video help my business?
A: Video builds Like, Know and Trust. Google owned YouTube is the second largest search engine on the Internet. Any Small/Medium business will benefit using video. Simply, we are very visual, and video is a great way to replace text and bring a greater impression. Video gives a small business a level playing field and helps your business stand out in a noisy marketing world.
Q: Who needs video and why?
A: Any business. The “why” is simple. The rules for activity, engagement and sharing will help any business deciding to use video. Most important Video can target your exact customer. Adding video to your social footprint will help any business.
Q: Can I make my own videos?
A: A Big Huge “YES”! Your Smart phone and now cameras being very affordable make capturing video easier than ever. Editing is a little tougher – some folks do not realize you can upload a video to YouTube and use the editing inside the channel.
Search on Google for Video Capture Basics. There are many tutorials about proper ways to capture video.
Q: Why should I take advantage of your “Video 6 Pack”?
A: The Video 6 Pack is designed to allow the business to work on their business, not in it. I capture the video, convert, edit, Consultant on the YouTube channel, upload the business videos and make sure they Follow the YouTube Playbook for optimizing. Simply, a business owner needs only stand in front of the camera, I do all the rest. Very hard to find full turnkey production.
Q: What is included in your “Video 6 Pack”?
A: The Video 6 Pack is designed to allow the business to work on their business not in it. I capture the video, convert, edit, act as a Consultant on the YouTube channel and upload the business videos and make sure they Follow the YouTube Playbook for optimizing. Simply a business owner needs only stand in front of the camera I do all the rest. Very hard to find full turnkey production.
Q: Can I use my videos in other places besides YouTube?
A: Once a video is uploaded to YouTube, your channel provides tools with the click of a mouse allowing you to share on all your social networks, email, embed in website, blogs, newsletters and other YouTube type User generated Video Platforms.
Q: How does having a set of videos on YouTube help SEO?
A: The videos produced should first address your target market. SEO is a very tossed around term. Google YouTube is a search engine that happens to be a video platform. Watch Time of videos, more than anything, is super important. Make video clips short, sweet and to the point. Content people are watching and searching for is super important. Adding your videos to your platform( social sites) is a great step. Activity and engagement are important.
Q: What are your top 5 tips for small business owners to increase their online presence using video?
- Get started
- Take your Top 5 questions Clients ask and make into video and add to website
- Have a least 1 Video on your website
- Use video in your blog
- Did I mention Get Started, “Now”?!
If you’re interested in a guest spot on Hurdie’s Radio Show/Podcast or Sponsorship Opportunities, find out more information at http://www.hurdieburk.com/#!__hurdie-burk-internet-radio.
Hurdie, thank you very much for taking time from your busy schedule and answering the questions. I am sure that your answers will help me and others better understand how video may help improve our online presence.