Looking to generate more sales and improve your return on investment (ROI) with Facebook Ads? Sure you are! While there are dozens of different ways to optimize a Facebook Ads, the social media giant recently launched a helpful new tool for this purpose.
About Facebook Canvas
Known as Facebook Canvas, it allows advertisers to create interactive full-page, mobile-friendly ads that offer greater functionality than traditional ads. It supports a wide variety of interactive features, including carousel images, tilt-to-view panoramics, and zoom in/out.
The real beauty of Facebook Cavas, however, is its speed. As noted on the company’s website, Canvas loads up to 10 times faster than regular mobile-friendly websites. And faster load times translate into a higher deployment success rate and more conversions.
“Canvas was built to bring your content to life in a fast-loading and seamless experience on Android and iOS. Leveraging the same technology used to display photos and videos quickly in the Facebook app, Canvas loads quickly, as much as 10 times faster than the standard mobile web,” explained the social media giant.
Where to Start
Canvas is available as part of Facebook’s Power Editor (don’t worry, it’s free). If you haven’t done so already, sign up for the Power Editor tool by completing the form of the aforementioned link. Once Facebook approves your application, you’ll receive access to Canvas, as well as other Power Editor tools, directly through your account.
One of the many perks of using Facebook Canvas is the ability to create a carousel of images. Instead of publishing static images, for instance, you can create a sideshow of sorts featuring up to five images, complete with optional links. Feel free to play around with carousel images in your Canvas to see what works and what doesn’t. Most advertisers will agree that carousel images yield a stronger response than traditional images.
In addition to carousel images, Facebook Canvas also supports the use of videos. Currently, the social media giant allows advertisers to publish videos of 2 minutes or less on their Canvas. With that said, you can split up your video into several shorter videos. Instead of a single 2-minute video, for instance, you can publish two 1-minute videos or 4 30-second videos.
Of course, the single most important factor when designing a Facebook Canvas is the design. A good Canvas should be colorful, concise and include attention-grabbing elements. And because Canvas is optimized for mobile devices, it’s recommended that you use large font to ensure a high level of readability.