When you hear the words “online advertising,” which thought comes to mind: “Ooh, here comes new business” or “Ouch, that's a big expense”? We’ve been in the “ouch” camp before ourselves and can’t say we’d blame you for feeling that way. After all, … [Read more...]
Facebook Pages vs Profiles: What You Should Know
One of the most common Facebook mistakes made by small business owners and entrepreneurs is attempting to market their products or services on a profile rather than a Page. While this may seem harmless enough, it presents some major hurdles that … [Read more...]
Facebook Rolls Out New Page Layout
The next time you log into your company's Facebook Page, you'll probably notice something different – well, a few different things. The social media networking giant has revamped its Pages, focusing on a cleaner and more coherent design to emphasize … [Read more...]
5 Easy Ways to Improve Your Facebook Ads Campaigns
Facebook Ads offers an effective way for small businesses to promote their products and services on the world's largest social media network. While you can always use a Facebook Page for promotion, this self-serving ad platform offers significantly … [Read more...]
Should I Choose CPC or CPM for Facebook Ads?
Facebook holds the title of being the world's most popular social media network. While the exact number of users remains unknown, some estimates indicate that more than 1.4 billion people log into the site each month. With such a massive user base, … [Read more...]
Understanding Facebook’s News Feed
The news feed is arguably the single most important element on Facebook. When you initially log into your account, you'll see a “feed” of various “news” stories posted by other users. As a marketer, though, there are certain complexities to … [Read more...]
Enhance Your Facebook Ads with Canvas
Looking to generate more sales and improve your return on investment (ROI) with Facebook Ads? Sure you are! While there are dozens of different ways to optimize a Facebook Ads, the social media giant recently launched a helpful new tool for this … [Read more...]
How to Set Up Pixel Tracking in Facebook Ads
Ask any seasoned Internet marketer and they'll agree: conversion tracking is essential to the success of any online advertising campaign. If you don't know which ads are generating sales/conversions and which ones aren't, you won't be able to … [Read more...]
Video Ads Coming Soon to Facebook’s Instant Articles
Instant Articles has been a game-changer for brands and businesses that use Facebook to connect with their respective audiences. Using the same technology powering the Facebook app, it allows articles and rich media to load instantly. And when users … [Read more...]
Facebook Launches Canvas Ads
Facebook has launched a new platform on which advertisers can display their products, services and promotional messages. Known as Canvas Ads, it allows for full-page, rich media advertisements inside of Facebook itself. Upon clicking a News Feed post … [Read more...]