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Why You Should Advertise on Facebook, With 2 Caveats

October 11, 2022 By Kelly Butcher Leave a Comment

We have mixed feelings about all of the Facebook ad advice we see online. Is it one of the most powerful platforms for online advertising? Yes, definitely. Is it cheap and easy to use? Well, easy-ish and less expensive than others. … [Read more...]

Filed Under: Facebook, Facebook Advertising Tagged With: online advertising for small business

Why We Love Hashtags (And You Should, Too!)

July 15, 2018 By Kelly Butcher 1 Comment

Hashtags and How To Use them

I often get questions about hashtags. We see them all of the time on social media, but what are they, really, and why do we want to use them? Think of using hashtags as a search function. It’s really not a difficult concept, yet a lot of people … [Read more...]

Filed Under: Facebook, Instagram, Internet Marketing, LinkedIn, Social Media, Social Media Marketing, Twitter

7 Tips for Researching a Hashtag

April 18, 2018 By Kelly Butcher Leave a Comment

Before you start using a particular hashtag, you want to research the hashtag to ensure that its use will support your brand and your business. Before I dive into the steps involved in researching a hashtag, here’s a bit of background … [Read more...]

Filed Under: Facebook, Google+, Social Media, Social Media Marketing, Twitter

Are You Sweating the Recent Facebook Announcements?

February 8, 2018 By Kelly Butcher Leave a Comment

Facebook Changes

We've all heard the recent Facebook news, by now! As a business owner or Facebook page manager, are you sweating the recent Facebook announcements? As you've probably heard over the last few years, Facebook organic reach is declining. Facebook … [Read more...]

Filed Under: Facebook, Social Media Marketing

Should You Start a Facebook Group?

February 7, 2018 By Kelly Butcher Leave a Comment

Facebook Groups

In the wake of the recently announced Facebook Newsfeed changes, you may be asking yourself if you should start a Facebook Group for your small business. A lot of Social Media Managers are in favor of creating a Facebook Group in place of a … [Read more...]

Filed Under: Facebook, Social Media Marketing

Timesaving Tools for Posting to your Facebook Page

November 11, 2017 By Kelly Butcher Leave a Comment

One of the challenges for marketing your business on social media is the amount of time it takes to post consistent status updates. There are a few timesaving tools that can help you keep your Facebook page fresh and attractive to your … [Read more...]

Filed Under: Facebook

Facebook Pages vs Profiles: What You Should Know

October 12, 2017 By Kelly Butcher Leave a Comment

One of the most common Facebook mistakes made by small business owners and entrepreneurs is attempting to market their products or services on a profile rather than a Page. While this may seem harmless enough, it presents some major hurdles that … [Read more...]

Filed Under: Facebook, Facebook Advertising

How Do I Get People to Like My New Facebook Page?

August 14, 2017 By Kelly Butcher 1 Comment

Invite Friends to Like Facebook Page

People are starting new businesses every day and with those new businesses comes new Facebook pages. Using paid ads to obtain new likes is one way to help the process, but you might not have a huge budget for advertising when you’re just starting … [Read more...]

Filed Under: Facebook, Social Media, Social Media Marketing

An Image is Worth a Thousand Words

June 15, 2017 By Kelly Butcher Leave a Comment

How to Use images in social media

A picture is worth a thousand words is an idiom that refers to the notion that a complex idea can be conveyed with just a single image or that an image conveys its meaning more effectively than a description does. This notion is proven by the … [Read more...]

Filed Under: Facebook, Google+, Instagram, Social Media, Social Media Marketing, Twitter, Uncategorized

Facebook Rolls Out New Page Layout

November 2, 2016 By Kelly Butcher Leave a Comment

The next time you log into your company's Facebook Page, you'll probably notice something different – well, a few different things. The social media networking giant has revamped its Pages, focusing on a cleaner and more coherent design to emphasize … [Read more...]

Filed Under: Business, Facebook, Facebook Advertising, Social Media, Social Media Marketing

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  • Why You Should Advertise on Facebook, With 2 Caveats

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