Facebook has launched a new platform on which advertisers can display their products, services and promotional messages. Known as Canvas Ads, it allows for full-page, rich media advertisements inside of Facebook itself. Upon clicking a News Feed post that’s connected to a Canvas Ad, the user will be shown the full-page Canvas Ad. To learn more about Facebook’s latest ad platform and how it works, keep reading.
Of course, Canvas isn’t an entirely new advertising platform for the social media giant. Facebook began testing it last year, a time during which mobile Internet usage had surpassed desktop usage. Because more people now use smartphones and tablets to access the Internet, Facebook needed a new, more efficient delivery method for rich media advertisements, which is where Canvas comes into play.
Canvas promotes a smooth experience regardless of the device on which the ads are being viewed. It supports a plethora of interactive elements, including carousels, product lists, tilt-to-view images, videos, and animation.
And getting started with Canvas Ads is actually a breeze. After you’ve signed up for an advertiser account, you can use the network’s self-serve tool to create your ads. Facebook offers a convenient what-you-see-is-what-you-get (WYSIWYG) visual editor for brands and business owners to create Canvas Ads, meaning you don’t need any HTML/coding experience.
So, what are the benefits of using Facebook’s Canvas Ads? The network revealed an internal study in which 53% of users who opened a Canvas viewed at least half of the ad, with an average viewing time of 31 seconds. Furthermore, the upper-most Canvas Ads experienced more than 70 seconds of viewing time on average, attesting to their popularity among Facebook users.
Facebook is pushing for richer, more interactive content on its network, and Canvas Ads is just one of the many tools that it’s using to accomplish this goal. Facebook has also launches Instant Articles, which aims to “load instantly” for mobile users.
“Canvas helps advertisers achieve any objective by giving businesses a fully customizable digital space on which to build multimedia stories,” explained Facebook when announcing its new ad platform. “Canvases open from Facebook ads in News Feed to reveal a full-screen experience where advertisers can use a mix of video, still images, text and call-to-action buttons to build beautiful and effective brand and product experiences on mobile.”
If you’re interested in signing up for Facebook’s Canvas Ads, visit this link and follow the on-screen instructions.