Pinterest differs from traditional social media networks in the sense that it focuses on pictures. Because of its unique approach, many small business owners turn a blind eye to Pinterest, assuming it yields little-to-no benefit. When used correctly, however, Pinterest can be a powerful marketing tool.
Avoid Photos with Faces
According to a study conducted by Curalate, images without faces on Pinterest receive 23% more repins than images with faces. Why are users more likely to share faceless images? This question remains unanswered, but the fact remains that images in which a person’s face is shown will receive fewer repins on Pinterest.
Include the Word ‘DIY’
Assuming you are posting a photo of a do-it-yourself project or activity, be sure to include the word “DIY” in the description. A study conducted by Georgia Tech University found “DIY” to resonate the most among users. This is probably attributed to the fact that many Pinterest users seek DIY projects on the network.
Optimize Your Descriptions
Pinterest allows a maximum of 500 characters for descriptions, so take advantage of this opportunity by making your pins as descriptive as possible. A good description should contain a couple sentences about the pin, along with 1-2 relevant #hashtags and a call to action. If you need help creating descriptions for your pins, check out some of your competitors to see what they are doing. You shouldn’t copy their work, but rather use it draw inspiration for your own pins.
Create a Group Board
Many Pinterest users forget about the group board feature offered on this social media network. As the name suggests, a group board is a collection of pins that is updated by the creator and contributors of his or her choosing. Rather than manually collecting and curating content by yourself, you can create a group board to gain help from others.
Join Other Group Boards
Of course, you can also join the group boards created by other users. Assuming the group board is large and has a strong following, posting promotional content here will increase its visibility and hopefully generate new sales for your business.
Pin Five Times Per Day
This may seem a little excessive, but the folks at BufferApp say the “sweet spot” for Pinterest publishing is five times per day. You want to publish content more frequently on Pinterest than other social media networks to reap the maximum benefit. If you are unable to post this often, use a tool like HootSuite to schedule your pins for future postings.
What has worked or been a challenge for you when using Pinterest to market your business?