When I worked in the corporate world, marketing plans were big, weighty and important. They took a lot of time to put together and a lot of space too. Today, I prefer 1-page marketing plans. They’re ideal, especially for small businesses. A … [Read more...]
5 Reasons Why Your Marketing May Not Be Working
Less than 1 in 5 small business owners feel confident in their marketing, per Constant Contact’s State of Small Business Marketing in 2025 (PDF). A big reason for that is they don’t know what’s working. Do you know what’s working for your … [Read more...]
Running Late on Your Holiday Promo? How to Catch Up (and Get Ahead)
Running a little late on your holiday promotional planning? You’re not the only one. Most small business owners start their holiday marketing a little later than they’d like, and that’s okay. The pressure is real, especially when the holidays … [Read more...]
DIY vs. Pro Marketing: Common Myths & a Cost Comparison
I’m going to hold your hand while I say this: There are times when DIY marketing makes sense (we won’t deny it can work), but that time isn’t when you’re looking to scale and grow your business with more than basic marketing. Without the right help, … [Read more...]
The Small Business Guide to Podcast Marketing as a Guest
Are podcasts in your small business marketing mix? No? If you’ve been ignoring them because you think they’re for tech bros or news junkies, think again. You’re missing out on a low-cost method to reach prospects. Podcasts are the evolved version … [Read more...]
What You Should Know About AI for Small Business Marketing
You can’t read about small business marketing without hearing about AI. And right now, everyone's telling you it should be at the top of your list. You may be feeling peer pressure to use it or FOMO (Fear of Missing Out) if you don’t, but don’t … [Read more...]
Streamline Your 2025 Marketing with Expert Help
Marketing isn’t complicated. It may seem so, because of all the digital tools and platforms involved, but at the end of the day, we’re still using some of the same strategies to get leads and drive sales. Why does it seem so difficult? Time … [Read more...]
7 Simple Steps to Win at Content Marketing
As we head into the new year, you might be wondering... Do I really need to do this content marketing stuff online for my small business? Even though I do social media and don't have an e-commerce business? Well, we can send you some … [Read more...]
5 Small Biz Marketing Ideas for a Slowing Economy
Tightening belts and slashing budgets. It’s what usually happens when there’s talk about the “R” word—recession. But slashing your marketing budget is not the best move. We've seen this cycle happen before and know the effects. The Harvard … [Read more...]
4 Best Ways to Use QR Codes for Small Business
If you had asked us about QR codes for small business 5 to 10 years ago, we would have told you not to bother. Really. They were confusing for most (still are for some), required a special app, and weren’t widely used. In fact, you’ll still … [Read more...]
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