When you hear the words “online advertising,” which thought comes to mind: “Ooh, here comes new business” or “Ouch, that's a big expense”? We’ve been in the “ouch” camp before ourselves and can’t say we’d blame you for feeling that way. After all, … [Read more...]
The Top Dos and Don’ts of Small Biz Contests & Sweepstakes
We see a surge of contests and sweepstakes at certain times of year as small businesses get creative with their promotions for different holidays or seasons. Are contests or sweepstakes a good idea? Yes, they can be great! Are they easy and … [Read more...]
Have You Checked Last Year’s Marketing Results?
As we set our business goals each year, it’s a good time to see just how well our marketing worked last year. Have you checked your results recently? In small business marketing, it’s crucial to see whether or not you’ve reached your goals. You … [Read more...]
How You’re Silently Losing Leads on Your Small Biz Website
You’re silently losing leads every day and don’t even know it. Here’s a scenario. Imagine you’re going about your usual day as a small business owner, when you get a question from a prospect. “Do you offer a warranty too?” You quickly answer and … [Read more...]
Don’t Get Social Media? Steal Our Top Post Ideas for Contractors
Know why people like social media so much? Because it gives them a sense of belonging and connectedness. This is from a study by the University of Queensland’s School of Psychology. Yet many contractors and small business owners avoid social … [Read more...]
What to Look for in a Marketing Pro Who’ll Help You Reach Your Business Goals
There comes a time when you know you need help with marketing, but don’t know where to start. What should you look for in a marketing pro and how do you choose the right one? A recommendation from a friend may sound good, but you still aren’t sure … [Read more...]
What to Expect When Hiring a Marketing Consultant for Your Small Business
In the do-it-yourself world of small business, entrepreneurs will wait a long while before taking a big step – hiring a marketing consultant. After all, they’re not sure how much it’ll cost, how long it’ll take and if they’ll get any … [Read more...]
16 Tech Tools That Will Save You Time as a Small Business Owner
Hey there, small business owner. Feel like you’re always in survival mode and juggling it all? Want some tools to cut your time and stress? Fortunately, there are a TON of digital tools that were built to help. There are people who can help … [Read more...]
Why Your Small Business Website Isn’t Bringing in Leads
You’ve spent hundreds or even thousands on your business website and you’re proud of it. Problem is… it’s not bringing in leads. What happened? Like many small business owners, you have a website that includes the right information: what you … [Read more...]
Ignore Trend Lists – Your 2021 Small Biz Marketing Plan Should Include This
Every year, we see lists of the top new marketing trends. And every year, we wonder if the list will be worth recommending. Have we done the things on these lists? Many, not all. Do we recommend all of those things to our clients? No. Want to … [Read more...]
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