Talk of marketing budgets, goals and strategies can seem overly complicated or unnecessary when you just want to run your small business. But having a budget and a plan will help you save money. Really. As we mentioned in our post about … [Read more...]
5 Quick Ways to Drive Traffic to Your Website in 2020
Get more visitors to your website they said. It’ll help you gain more business they said. Yes, getting more eyes on your content can lead to sales. But how are you supposed to get that started? While paid ads are the quickest way to get more … [Read more...]
Is Your Site Too Old? The Top 3 Reasons to Redesign Your Website
Old school is not so cool on the internet. This is especially true for business websites in need of a redesign. Because, unfortunately, most people will judge your business based on your website. And what worked even 5 years ago, won’t work … [Read more...]
5 Digital Marketing Myths for Home Service Businesses
We’re not trying to be critical here, but there are a lot of home service business owners who’ve got the wrong idea about marketing. Maybe they had a bad experience, maybe they heard stories from friends or maybe they just never got it to work for … [Read more...]
Why your General Contractor Business Needs a Marketing Strategy
Would you try to build a home without a blueprint? Blueprints take time, but you wouldn’t think of starting a building project without one. You consider it a vital and valuable part of the process. So how valuable is a marketing strategy? Very. … [Read more...]
Why We Love Hashtags (And You Should, Too!)
I often get questions about hashtags. We see them all of the time on social media, but what are they, really, and why do we want to use them? Think of using hashtags as a search function. It’s really not a difficult concept, yet a lot of people … [Read more...]
Instagram Introduces New Marketing Tools
If you're a small business owner who uses Instagram to promote your products and/or services, you should check out the new Instagram marketing tools offered by this photo-centric social media network. More than 200,000 advertisers currently use … [Read more...]
5 Tips to Streamline Your Social Media Marketing Strategy
It's no secret that social media marketing is an effective way for small businesses to attract more customers and generate more sales. But when you're busy running a business, you may lack the time and resources to log into multiple social media … [Read more...]
5 Ways to Build Your Brand Using Social Media
Regardless of your business's niche or industry, maintaining a strong brand image is essential to its success. When your target audience knows your business and associates it with your respective product or service, they'll naturally feel more … [Read more...]
2016 Social Media Marketing Resolutions for Small Businesses
With 2016 officially here, there's no better time than now for small business owners to reevaluate their social media marketing campaigns. This means making certain “resolutions” to enhance your efforts and capture a greater portion of your … [Read more...]