Simplification Services

  • Home
  • Our Team
    • Kelly Butcher, Owner
    • Testimonials
  • Services
    • Discover Our Services
    • Online Business Manager Services
    • Internet Marketing Services
      • Marketing Strategy
        • Develop a Marketing Strategy in Five Easy Steps
      • Social Media Marketing
        • Social Media Site Review
      • Email Marketing
      • Blogging
      • Pay-Per-Click Advertising
      • Local SEO
        • Google My Business Management Service
  • General Contractors
    • General Contractor/Home Remodeler Marketing Quickstart Guide
  • Blog
  • Contact Us

Search Optimization Tips for YouTube Videos

February 18, 2016 By Kelly Butcher Leave a Comment

Search Optimization Tips for YouTube Videos

Boasting over one billion users and counting, YouTube is retains its title as being the most popular video-sharing platform. Each day, users watch hundreds of millions of hours worth of video on YouTube. It’s available in more than 70 countries, with 89% of its traffic coming from outside the U.S. Because of these characteristics, YouTube has become a popular marketing tool among small business owners and entrepreneurs.

In order to reap the full benefits of YouTube and everything that it has to offer, however, you’ll want to optimize your videos for higher search rankings. Granted, some users may find your videos through other means, but the vast majority of its traffic will come through searches. Failure to properly optimize your videos will result in less traffic – and that means fewer sales/conversions.

Use a Relevant, Keyword-Rich Title

Arguably, the single most important SEO element of a YouTube video is the title. This is the first thing that a user sees when performing searches – either on YouTube or Google – so it’s recommended that you use a relevant, meaningful title that contains your target keywords. Also, keep in mind that YouTube has a maximum title length of 100 characters for videos, so you’ll have to stay within this limit.

Create a Long Description

If the title is the most important SEO element of a YouTube video, then descriptions are a clod second. Unfortunately, many users make the mistake of either skipping the description for their videos, or they use a single sentence. Generally speaking, the longer your description, the better. Long descriptions give search engines “stuff” to crawl and index, at which point your video will be more likely to rank higher in the search results.

Via Flickr Commons

Via Flickr Commons

Specify Keywords

Although optional, it’s recommended that you add relevant keywords to your YouTube videos. Upon uploading the video to your account, you’ll be able to specify “Video Keywords,” which are essentially keywords related to your video. Add 4-6 highly targeted keywords that pertain to your video for additional SEO juice.

Allow Viewer Commenting

Why should you allow viewers to comment on your videos? Well, many SEO experts believe that video comments encourage higher search rankings, which makes sense given the fact that it creates additional content for search engines to crawl and index. And furthermore, comments are a sign of user engagement. If a particular video is generating a significant amount of comments, it’s usually indicative of the video being popular, in which case search engines will respond by ranking it higher in their respective indexes.

If you like this post, you might like these related posts::

  • Video Marketing 101 for Small Biz & Contractors
  • What to Look for in a Marketing Pro Who’ll Help You Reach Your Business Goals
  • Don’t Get Social Media? Steal Our Top Post Ideas for Contractors
  • 8 Ways to Shoot Better Photos and Boost Your Marketing

FacebookTweetPinLinkedIn

Filed Under: Search Engine Optimization, SEO, Social Media Marketing

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Are You Ready to Hire an OBM? Take the Quiz!

There are a few things that will determine whether you’re ready to hire an Online Business Manager. Take our quick 5-question quiz and immediately get your results!
Take the Quiz!

Connect With Us

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter

Recent Blog Posts

  • What Last Year’s Marketing is Trying to Tell You
  • New Year, New Rules—Your 2025 Email Marketing Wake-Up Call
  • Streamline Your 2025 Marketing with Expert Help
  • Psychological Pricing Strategies to Boost Your Holiday Promotions
  • Should You Market Your Small Business to Gen Z?

Get in Touch

512-779-5626
Contact Us!

Connect With Us

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter
  • YouTube

Search this Website

Copyright © 2025 Simplification Services · Policies & Terms
Built, Hosted and Managed by Digital Donkey Marketing