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Archives for April 2016

Instagram Introduces New Video Feed

April 29, 2016 By Kelly Butcher Leave a Comment

Instagram has launched a new video “featured video” feed for its 400 plus million users. Of course, this shouldn't come as a surprise considering that the social media network has seen a 40% increase in video engagement over the past six months. … [Read more...]

Filed Under: Instagram

Social Media Marketing on a Budget

April 22, 2016 By Kelly Butcher Leave a Comment

Updated October 14, 2021  With roughly 3 in 4 U.S. adults now using some type of social media network, this is a marketing channel that business owners can no longer afford to overlook (source). But how are smaller businesses and entrepreneurs … [Read more...]

Filed Under: Social Media Marketing

Report: Social Media Marketing is Cost-Effective for Businesses

April 15, 2016 By Kelly Butcher 2 Comments

Are you using social media as part of your business's overall marketing strategy? If not, you should be. According to SalesForce's 2016 State of Marketing Report, 75% of retailers and marketers believe that social media is driving a positive return … [Read more...]

Filed Under: Social Media Marketing

Video Ads Coming Soon to Facebook’s Instant Articles

April 7, 2016 By Kelly Butcher Leave a Comment

Instant Articles has been a game-changer for brands and businesses that use Facebook to connect with their respective audiences. Using the same technology powering the Facebook app, it allows articles and rich media to load instantly. And when users … [Read more...]

Filed Under: Facebook Advertising

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