Simplification Services

  • Home
  • Our Team
    • Kelly Butcher, Owner
    • Testimonials
  • Services
    • Discover Our Services
    • Breakthrough Strategy Session
    • Online Business Manager Services
    • Internet Marketing Services
      • Marketing Strategy
        • Develop a Marketing Strategy in Five Easy Steps
      • Social Media Marketing
        • Social Media Site Review
      • Email Marketing
      • Blogging
      • Pay-Per-Click Advertising
      • Local SEO
        • Google My Business Management Service
  • General Contractors
    • General Contractor/Home Remodeler Marketing Quickstart Guide
  • Blog
  • Contact Us

Video Ads Coming Soon to Facebook’s Instant Articles

April 7, 2016 By Kelly Butcher Leave a Comment

Video Ads Coming Soon to Facebook's Instant Articles

Instant Articles has been a game-changer for brands and businesses that use Facebook to connect with their respective audiences. Using the same technology powering the Facebook app, it allows articles and rich media to load instantly. And when users access content in less time, it promotes a more satisfying experience, which subsequently reflects positively upon your brand. But Facebook is going one step further by supporting the use of video ads in Instant Articles.

According to a report published by Wall Street Journal, Facebook is changing its policies so that publishers can place video ads in Instant Articles. The new video ads will consist of both autoplay and click-to-play, as well as “pre-roll” ads that play before the actual content is displayed.

Facebook has been emphasizing the importance of video in recent years, and for good reason: An infographic published by HubSpot suggests that roughly half of all mobile Internet traffic is video. This same infographic also claims that 78% of people watch online videos every week, and 55% watch online videos every day. With video becoming such a popular and trending form of media, social media networks like Facebook and Twitter are adjusting their systems to support video.

This isn’t the only change coming to Facebook’s Instant Articles. The social media giant will also allow publishers to sell more units of ad space at the bottom of their content. Of course, this is a win-win for both parties, as Facebook and the publisher will benefit from the increased ad revenue. The WSJ cites a statement by Facebook, saying this change could increase impressions of ad units by as much as 20%.

“In our conversations with publishers, these changes popped up as the biggest steps we could take to make the biggest impact,” said Josh Roberts, Instant Articles product manager at Facebook. “We care about user experience first and foremost, but we know this doesn’t work if publishers can’t monetize their content successfully.”

If you are thinking of selling ad space on Instant Articles, however, it’s important to note that you’ll earn more money by selling against your own content, in which case you’ll keep 100% of generated revenue. If you choose to sell the ad space to Facebook, on the other hand, you’ll only keep 70% of generated revenue (Facebook takes a 30% cut).

Instant Articles will support video ads by all publishers beginning on April 12.

If you like this post, you might like these related posts::

  • 16 Tech Tools That Will Save You Time as a Small Business Owner
  • 8 Ways to Shoot Better Photos and Boost Your Marketing
  • Don’t Get Social Media? Steal Our Top Post Ideas for Contractors
  • 3 Reasons Why Small Businesses Need Local SEO More than Ever

FacebookTweetPinLinkedInEmail

Filed Under: Facebook Advertising

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Are You Ready to Hire an OBM? Take the Quiz!

There are a few things that will determine whether you’re ready to hire an Online Business Manager. Take our quick 5-question quiz and immediately get your results!
Take the Quiz!

Connect With Us

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter

Recent Blog Posts

  • Blog Post Ideas for Small Businesses & How to Develop Them – Part 2
  • Blog Post Ideas for Small Businesses & How to Develop Them – Part 1
  • 3 Last-Minute Holiday Promotion Ideas for Small Business
  • 5 Reasons to Use Google Ads for Small Biz & Our Updated Advice
  • Why You Should Advertise on Facebook, With 2 Caveats

Get in Touch

512-779-5626
Contact Us!

Connect With Us

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter
  • YouTube

Search this Website

Copyright © 2023 Simplification Services · Policies & Terms
Built, Hosted and Managed by Website Mojo

Share this ArticleLike this article? Email it to a friend!

Email sent!