I often get questions about hashtags. We see them all of the time on social media, but what are they, really, and why do we want to use them? Think of using hashtags as a search function. It’s really not a difficult concept, yet a lot of people … [Read more...]
An Image is Worth a Thousand Words
A picture is worth a thousand words is an idiom that refers to the notion that a complex idea can be conveyed with just a single image or that an image conveys its meaning more effectively than a description does. This notion is proven by the … [Read more...]
Instagram Introduces New Marketing Tools
If you're a small business owner who uses Instagram to promote your products and/or services, you should check out the new Instagram marketing tools offered by this photo-centric social media network. More than 200,000 advertisers currently use … [Read more...]
New Changes Coming to Instagram
Are you using Instagram to promote your products, services and/or brand? It may lack the reach of Facebook, but Instagram is still a powerful marketing tool for small businesses. Like most social media networks, however, it's constantly evolving to … [Read more...]
Instagram Introduces New Video Feed
Instagram has launched a new video “featured video” feed for its 400 plus million users. Of course, this shouldn't come as a surprise considering that the social media network has seen a 40% increase in video engagement over the past six months. … [Read more...]
5 Ways to Enhance Your Brand’s Instagram Presence
Are you using Instagram to promote your brand and engage with your target audience? If not, you should look at enhancing your Instagram presence. From Gatorade and Oreo to Whole Foods and Taco Bells, brands big and small use this photo-centric social … [Read more...]