If you are a small business owner and your niche market is your local surrounding area, Local Search Engine Optimization or Local SEO may benefit your business.
If your business has been “locally” optimized, when consumers search for a particular product or service in your area, your listing will be placed near the top of the search. For example, if a consumer searches for “Cedar Park Cleaners” on Google
Google Search for “Cedar Park Cleaners”
and you have claimed and optimized the Google+ page for your business, your business listing will show on the map provided by the Google search with a place marker pinning the location of your business.
The consumer may then “hover” over the name and address field on your listing to see the additional details about your business.
Benefits of Local SEO:
1. Establish local online visibility: Consumers tend to search for products and services that are close to home and if you’ve locally optimized your online business listings, you will have increased visibility and more potential customers.
2. Establish brand awareness: You will be able to target your local niche market through your message and special offers. As traffic increases to your website, your brand will become more well known.
3. Drive traffic to your website: As consumers in your niche market search for your products and services offered locally, you will get more leads to your website which will, in turn, lead to more sales.
If you’re interested in boosting your online presence, establishing brand awareness and driving traffic to your website for 2013, I am here to help! Please give me a call today at 512-779-5626 or email me at Kelly@SimplificationServices.com.
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