Have you heard the phrase “email marketing is dead”? I have. I have to say that I don’t believe it’s true. I know from personal experience that I am more apt to make a purchase from information in an email offering a discount or advertising a special than I am from social media. Here are a few statistics collected by Hubspot that you may find interesting:
•60% of marketers believe email marketing produces positive ROI
•66% of consumers have made a purchase online as a result of an email marketing message
•Email marketing has an ROI of 4,300%
Read the entire article at Hubspot
Why you should consider implementing an email marketing campaign:
1. Future Sales to Prior Customers
I talk to a lot of business owners who do not collect email addresses from customers. In my opinion, this is a mistake. Your previous customers are more likely to buy from you in the future than any other prospect you may have. If you maintain email contact information for them, you can easily alert them to new products or specials delivered directly to their email inbox.
2. Email marketing is Effective
Market research has shown that email marketing is effective. This infographic from Unbounce shows that consumers spend 83% more when they receive email marketing and 72% of marketers believe ROI is good.
And from Custora we see that email marketing is a more effective way of gaining new customers than social media.
3. It’s Inexpensive to Get Started
Setting up and running an email campaign is relatively inexpensive when compared to other forms of advertising such as direct mail or other print material. There are many email services available for any size business and monthly fees range from free to hundreds of dollars per month (usually based on the the number of subscribers). Check out MailChimp, Constant Contact, Aweber, or Infusionsoft just to name a few.
4. Emails Stand a Greater Chance of Being Seen than Social Media
An email subscriber is a much more valuable prospect than a follower on social media because your email is delivered to every single subscriber versus social media where only a percentage of your fans or followers will even see your post. Even though every email you send may not be read, when a subscriber sees your name in the “From” box, it brings you to the top of their mind.
5. Emails are More Personal and Relevant
People specifically subscribed and gave you permission to send them emails (if you are obeying the Can-Spam act (and you should!). You can post subscribe buttons on every page of your website and on specific landing pages, as well.
If you need help setting up or jump-starting an email marketing campaign, please let me know! I would love to hear your comments on this article.
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