When you compare all of the different marketing tactics you could use to promote your small business, email wins. Yes, email. You might be wondering: What about ads, social media or SEO for Google ranking? Yes, they’re all effective, but not quite … [Read more...]
Email Marketing for Home Service Businesses: Turn the Oldest Tool on the Block into Your Best Marketing Tactic
What’s the most overlooked tool in the marketing toolbox? Email. It may be the “old kid on the block” and it’s not as sexy as video or Instagram Stories, but it’s still the most effective way to stay in front of clients. Which is why email … [Read more...]
5 Simple Reasons Why Email Marketing Is Not Dead
Have you heard the phrase “email marketing is dead”? I have. I have to say that I don’t believe it’s true. I know from personal experience that I am more apt to make a purchase from information in an email offering a discount or advertising a special … [Read more...]
Internet Marketing: How to Drive Traffic to Your Website
My definition of internet marketing refers to the delivery of promotional material via the internet to increase direct sales of goods and services both on and offline. Internet marketing includes email marketing, search engine marketing, social media … [Read more...]