Simplification Services

  • Home
  • Our Team
    • Kelly Butcher, Owner
    • Testimonials
  • Services
    • Discover Our Services
    • Online Business Manager Services
    • Internet Marketing Services
      • Marketing Strategy
        • Develop a Marketing Strategy in Five Easy Steps
      • Social Media Marketing
        • Social Media Site Review
      • Email Marketing
      • Blogging
      • Pay-Per-Click Advertising
      • Local SEO
        • Google My Business Management Service
  • General Contractors
    • General Contractor/Home Remodeler Marketing Quickstart Guide
  • Blog
  • Contact Us

5 Tips to Streamline Your Social Media Marketing Strategy

July 22, 2016 By Kelly Butcher Leave a Comment

5 tips (1)

It’s no secret that social media marketing is an effective way for small businesses to attract more customers and generate more sales. But when you’re busy running a business, you may lack the time and resources to log into multiple social media networks, multiple times a day, to engage with your followers. Thankfully, you can streamline your social strategy by following these tips.

Plan Posting Frequencies

How many social media posts do you intend to make? Simply “winging it” doesn’t work. You need to plan your posting frequencies ahead of time, following this format to maintain a high level engagement with your followers. According to BufferApp, the sweet spot for Facebook is two posts daily; for LinkedIn it’s one post daily; and for Google+ it’s two posts daily.

Schedule Posts in Advance

Instead of manually logging into your social media accounts each time you want to make a post, consider scheduling them in advance. Most social media networks have some type of post scheduling feature, including Facebook, Twitter and Google+. For Twitter, however, you’ll need to create an advertiser’s account to use this feature. You don’t necessarily have to spend money on Twitter Ads, but you do need an active advertiser’s account to use the network’s post scheduling feature.

Plan Content

Another helpful tip to streamline social media marketing is to plan your content. What type of content to you intend on publishing on your social media pages and profiles? You should have a clear and concise content plan as part of your overall social media marketing strategy. Ideally, you should focus on content that’s relevant to your followers and relevant to your business. Certain tools and services like BuzzSumo can help you find trending topics.

Monitor Your Social Media Accounts

Via Flickr Commons

Via Flickr Commons

Don’t forget to monitor your social media accounts. When a user submits a comment, you should respond to it in a timely manner. Failure to do so sends the wrong message about your business – and that could cost you sales in the long run.

Outsource to a Professional Agency

Of course, you can always streamline your social media marketing strategy by outsourcing the task to a professional agency. Some small business owners simply don’t have the time to maintain a strong social presence, in which case a third-party agency may be the best solution. They’ll take the burden of posting content and engaging with followers off your shoulders, allowing you to focus your energy on other aspects of your business.

If you like this post, you might like these related posts::

  • 16 Tech Tools That Will Save You Time as a Small Business Owner
  • What to Look for in a Marketing Pro Who’ll Help You Reach Your Business Goals
  • How You’re Silently Losing Leads on Your Small Biz Website
  • Don’t Get Social Media? Steal Our Top Post Ideas for Contractors

FacebookTweetPinLinkedInEmail

Filed Under: Internet Marketing

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Are You Ready to Hire an OBM? Take the Quiz!

There are a few things that will determine whether you’re ready to hire an Online Business Manager. Take our quick 5-question quiz and immediately get your results!
Take the Quiz!

Connect With Us

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter

Recent Blog Posts

  • How CRMs Improve Lead Follow-Up for Small Businesses
  • Top 4 Review Sites for Our Contractor & Home-Service Biz Clients
  • Are You Sending Lead-Nurturing Emails for Your Small Business?
  • 10 Email Marketing Mistakes Every Small Business Should Avoid
  • Does Your Website Home Page Pass the Test for Visitors?

Get in Touch

512-779-5626
Contact Us!

Connect With Us

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter
  • YouTube

Search this Website

Copyright © 2023 Simplification Services · Policies & Terms
Built, Hosted and Managed by Digital Donkey Marketing

Share this ArticleLike this article? Email it to a friend!

Email sent!