We’ve all heard the phrase “Content is King” when it comes increasing search engine visibility. We used to rely heavily on keywords to determine what our potential clients might be searching for and focusing our efforts on those keywords. Google has made it increasingly difficult to discover what keywords are leading potential clients to a specific site (see my prior blog post https://simplificationservices.com/know-google-longer-provides-keyword-data/ ). For 2014, our focus needs to be on providing quality content, continuing link-building efforts, and delivering content in a way that is engaging and fun.
So what makes content “quality content”? I think blog posts and social media updates that include case studies and testimonials may be considered quality content especially if before and after scenarios are presented or the benefits of using a particular product or service have been demonstrated. I also like to see valuable information such as tips for using particular social media platforms, changes in industry, new products and business trends. What types of content do you consider “quality”?
Link-building is still critical to SEO and if you’re producing quality content, linking back to your website will occur naturally as people classify you as a thought-leader or expert in your industry.
Ramping up your social media presence by establishing your identity on several platforms and posting and updating on a consistent basis with quality content can help establish you as an expert in your industry. Most social media platforms are conducive to fun and engaging posts which are helpful in building relationships with your followers. Once your followers know, like and trust you, they will be more willing to comment on your posts and share your information. Having an identity on several platforms helps increase your search engine visibility, as well.
Plan to include quality content in your marketing activities for 2014. What types of content do you consider “quality”?