Brad is frustrated. He wants to advertise his small business on social media but isn’t sure which one to choose. Facebook? Instagram? TikTok? Figuring out where to put his time and money is hard enough, then there’s writing the ad, choosing a good … [Read more...]
8 Ways to Shoot Better Photos and Boost Your Marketing
How do you make your brand or company stand out on social media? One way is to use great photos or videos. Take a cue from businesses that are successfully using good images to gain followers and visibility. It’s something you can do too. Our … [Read more...]
Don’t Get Social Media? Steal Our Top Post Ideas for Contractors
Know why people like social media so much? Because it gives them a sense of belonging and connectedness. This is from a study by the University of Queensland’s School of Psychology. Yet many contractors and small business owners avoid social … [Read more...]
Why We Love Hashtags (And You Should, Too!)
I often get questions about hashtags. We see them all of the time on social media, but what are they, really, and why do we want to use them? Think of using hashtags as a search function. It’s really not a difficult concept, yet a lot of people … [Read more...]
7 Tips for Researching a Hashtag
Before you start using a particular hashtag, you want to research the hashtag to ensure that its use will support your brand and your business. Before I dive into the steps involved in researching a hashtag, here’s a bit of background … [Read more...]
How Do I Get People to Like My New Facebook Page?
People are starting new businesses every day and with those new businesses comes new Facebook pages. Using paid ads to obtain new likes is one way to help the process, but you might not have a huge budget for advertising when you’re just starting … [Read more...]
An Image is Worth a Thousand Words
A picture is worth a thousand words is an idiom that refers to the notion that a complex idea can be conveyed with just a single image or that an image conveys its meaning more effectively than a description does. This notion is proven by the … [Read more...]
5 Smart Ways to Gain Social Media Followers
Notice, I said 5 “smart” ways. It’s easy to purchase followers or just follow those who follow you back using an app. It's not as easy to gain genuine social media followers organically, but here are a few tips to help you out. 1. Develop a … [Read more...]
How to Set Social Media Goals
Before getting too involved with social media, it’s a great idea to set goals for what you’d like to accomplish. Marketing a business on social media makes good sense, but it’s not easy. Managing a social media account takes time, patience and … [Read more...]
Instagram Introduces New Marketing Tools
If you're a small business owner who uses Instagram to promote your products and/or services, you should check out the new Instagram marketing tools offered by this photo-centric social media network. More than 200,000 advertisers currently use … [Read more...]
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