You may be wondering why you should care that Google is no longer providing keyword data to website owners. Prior to the changes, SEO (Search Engine Optimization) specialists relied heavily on keyword data provided by Google Analytics to help drive traffic to websites. With the changes made by Google, they are no longer reporting keywords users used in search queries. This makes it much more difficult for business owners to determine what search terms people may be using to search for particular items on the web. According to a Search Engine Watch article, “The biggest impact for many site owners has been not being able to segment users by keywords within their web analytics software.” Read the rest of the article at: http://searchenginewatch.com/article/2296351/Goodbye-Keyword-Data-Google-Moves-Entirely-to-Secure-Search.
So, what can a business owner do? Three possible actions to help combat this change:
If your business is not currently publishing a blog on a consistent basis, consider adding this task to your goals for 2014.
Benefit: Adding new, relevant content to your website aids in search engine rank.
If your business is not currently interacting with customers and potential clients on social media platforms, now would be a great time to add social media networking to the marketing mix. The options are numerous such as Facebook, Twitter, LinkedIn, Google+, Pinterest and others. I can help you determine the best platforms for your business
Benefit: Utilizing social media is an inexpensive way to interact with your customers, build engagement, and drive traffic to your website.
Make sure your business listings are included and updated with current information on the top online business directories and especially Bing and Yahoo! search engines. Also an inexpensive option.
Benefit: Bing, Yahoo and other search engines are still providing keyword information.
If you need help getting started with Blogging, Social Media Marketing or ensuring your business is listed in Online Business Directories, please give me a call at 512.779.5626. I may be able to help you establish a plan for adding Blogging and Social Media to your marketing plan for 2014.
I would love to hear about other strategies you may have implemented or your comments about this change in the comment section below!