If not, you should be. Originally launched back in 2012, Facebook Ads is a self-serving advertising platform that allows business owners and advertisers to promote their brand on the social media network. If you are still skeptical of its effectiveness, check out some of the benefits offered by Facebook Ads.
Fewer Promotional Posts in Feeds
Are you seeing fewer promotional posts in your Facebook feed? This is because the social media giant recently updated its system to display fewer “commercial” posts in users’ feeds. So if you want to promote your products and/or services on Facebook, you’ll need to use Facebook Ads to reach any sizable number of users.
“Beginning in January 2015, people will see less of this type of content [promotional posts] in their News Feeds. As we’ve said before, News Feed is already a competitive place — as more people and Pages are posting content, competition to appear in News Feed has increased,” wrote Facebook when announcing the change.
Ads With Images
(Photo credit: Maria Elena via Flickr Creative Commons)
Unlike Google Adwords and Bing Ads, Facebook Ads supports the use of both text and images and now, video, as well. As the saying goes, a picture is worth a thousand words, holds true in the realm of Internet marketing. Numerous studies have shown that online ads receive more clicks, and ultimately more conversions, when they contain an image.
So, what’s the best size to use your Facebook Ads images? It really depends on the particular type of ad you are using. According to the company’s help page, the recommended image size for app installs is 1,200 x 628 pixels, whereas a “page post engagement” ad is best paired with a 1,200 x 900 pixel image.
User Targeting
Arguably, the single greatest benefit of Facebook Ads is the ability to target users based on a wide variety of criteria. If you run a local wedding dress store, for instance, you may want to target your Facebook Ads to reach women who either single or engagement. On the other hand, if you run a store that sells men’s suits and accessories, you should target males of your customers’ demographic age.
Location Targeting
In addition to targeting your ads based on user gender, age and interests, you can also target based on users’ location. This is particularly helpful for local businesses, as displaying ads to users who are hundreds or thousands of miles away is a waste of money. Thankfully, Facebook Ads allows advertisers to target users in specific countries, cities, villages, and/or zip code.
If you’d like to find out more about how Facebook Advertising may help you grow your business online, contact us for a consultation. Find more information on my website at: https://simplificationservices.com/facebook-advertising/.
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