Blog Post Ideas for Small Businesses & How to Develop Them – Part 2

If you haven’t read our first post on how to develop blog post ideas for small businesses, go take a look at it now. This will give you the groundwork on how to develop custom blog topics like a pro.

But we also know there are times when you just need a dose of inspiration.

So, we’ve put together a list of example headlines for blog posts below. These ideas are for small businesses that are looking to start a new blog or maintain one.

(Keep in mind, underlined words or spaces below should be customized for your business.)

For small businesses selling a service

1. DIY or Pro Installation? The Pros & Cons of Each
2. What to Look for When Hiring a ___ Service
3. Avoid These Common Mistakes
4. 3 Common Myths Busted
5. 3 Trends That Will Change How You _____ in 2023
6. How Much Should I Expect to Pay For _____? (Note: Don’t be afraid to discuss price ranges. See how it worked for a small business in this post.)
7. What is lesser-known service you offer & Who Needs it?
8. How to Protect Your Investment in _____
9. Adding extra service you offer: Good or Bad?
10. Want to Improve _____? 3 Techniques (or Hacks) You Should Know
11. Service Option A vs. Service Option B: What’s the Difference?
12. Best Tools to Help You With _____  
13. Beginner Essentials for Managing issue they use your service to solve
14. Why Yearly Maintenance Service is a Good Idea
15. How to Save Money When Buying ______
16. Lessons Learned by Happy Customer A
17. Our Story (Why you started the business)
18. Meet the Team (or the Owner)
19. Why Choose Us
20. Behind the Scenes

For small businesses selling products

1. Affordable product category Top options for (year or season)  
2. How to Choose a _____ (your type of product)
3. Our Story (Why you started the business)
4. Meet the Team (or the Owner)
5. A Behind-The-Scenes Look at How ____ Are Made
6. Why Choose ____ Products
7. Your product vs. competing product
8. How to Save Money When Buying ______
9. Trends in ______: What’s In or Out?
10. Top Questions to Ask When Buying ____
11. The Ultimate Guide to (Tech/Style/Weight Loss) for (insert audience: busy moms, entrepreneurs, etc.)
12. Are ____ Bad for You? (Try a controversial topic)
13. The Real Truth About _____
14. Why _____ Doesn’t Really Matter
15. Best ____ Products to Carry on the Go
16. 3 Ways to Take Care of Yourself with ___ Products
17. Ultimate Beginner’s Guide to Using _____
18. A Photo Tutorial on How to Use ______ (Use lots of photos)
19. 2 product name Features You Didn’t Know About
20. 3 Tools/Books/Products That Will Save You Time With Activity

Write for each stage of the buyer’s journey

Think about what prospects search for in Google when they’re in different stages of their journey to buy. By including words that are often used in these stages, you increase the chance that your site shows up in their searches.

For example:

Awareness Stage:

When a person is first aware of their problem and looking for a solution, they search for general information with words like “what,” “who,” and “how to,” as well as “guide” or “tutorial.”

Consideration Stage:

In this stage, a prospect is more aware of the solutions available and starts narrowing down on brands or service providers. When searching, they use words like “best,” “cheapest,” “top,” and “review.” They might also search for names of products/services, brands, or companies.

Decision Stage:

This is the final stage—when a prospect is ready to buy. Searches in this stage might include words like “price,” “buy,” “coupon,” or “promo code.”

Hope we’ve given you a little bit of inspiration. Feel free to get more tips from our first post on how to develop blog post ideas for small businesses.

If you’re getting started with your marketing or need some planning help, see our guide to Online Marketing for Small Business Success.