Are you still emailing like you did in 2015? Or even 2022? If so, we’re sorry to inform you that your emails are living their lives in spam city – a land where much time and money goes to waste. There are new email rules and updates that have … [Read more...]
Streamline Your 2025 Marketing with Expert Help
Marketing isn’t complicated. It may seem so, because of all the digital tools and platforms involved, but at the end of the day, we’re still using some of the same strategies to get leads and drive sales. Why does it seem so difficult? Time … [Read more...]
Psychological Pricing Strategies to Boost Your Holiday Promotions
It’s close to that time of year and while we’d ordinarily write about how to make your holiday promotions pop, this year we’re going to focus on how to make them ring—as in, ring in those holiday sales. We’re talking about psychological pricing … [Read more...]
Should You Market Your Small Business to Gen Z?
If you’re reading this, you’ve probably wondered about Generation Z’s potential for your business— and with good reason. This generation is growing in number and buying power. But are Gen Zers a good market for you? And should you spend time … [Read more...]
Better Marketing with Customer Avatars—The What, Why & How
Marketing is like fishing. To catch a certain type of fish, you need to use the right bait and go to an area they’re known to frequent. If you use a bigger tool like a net, you might rake in more fish, but there’s no telling what kind you’ll … [Read more...]
How an OBM Helps You Expand Your Business
How much time do you have for expansion planning and strategy? We’re guessing not much. With an OBM or Online Business Manager, you’ll have time to get that done. Because that’s one of our superpowers… structuring businesses so that they … [Read more...]
How Should You Use Reviews in Marketing & Do They Still Work?
Can we have some real talk about reviews and testimonials? No one denies they help sites like Amazon or Expedia. But are they still useful for regular businesses like yours? If you run a small business, you may be wondering: The short … [Read more...]
7 Simple Steps to Win at Content Marketing
As we head into the new year, you might be wondering... Do I really need to do this content marketing stuff online for my small business? Even though I do social media and don't have an e-commerce business? Well, we can send you some … [Read more...]
Clear or Clever? How to Write Website Content for Your Business
Take a look at your home page. Does the writing on your website make it easy to understand—at first glance—what your business does and for whom? If not, it’s time for a rewrite. Your website makes the first impression for your business. And … [Read more...]
5 Small Biz Marketing Ideas for a Slowing Economy
Tightening belts and slashing budgets. It’s what usually happens when there’s talk about the “R” word—recession. But slashing your marketing budget is not the best move. We've seen this cycle happen before and know the effects. The Harvard … [Read more...]
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