Tightening belts and slashing budgets. It’s what usually happens when there’s talk about the “R” word—recession. But slashing your marketing budget is not the best move. We've seen this cycle happen before and know the effects. The Harvard … [Read more...]
4 Best Ways to Use QR Codes for Small Business
If you had asked us about QR codes for small business 5 to 10 years ago, we would have told you not to bother. Really. They were confusing for most (still are for some), required a special app, and weren’t widely used. In fact, you’ll still … [Read more...]
How to Make Holiday Promotions Stand Out for a Service Biz
'Tis soon the season to add a bit of sparkle with a holiday promotion. If you have a service-focused business, you may have looked on with envy at the many options available for product sales promotions. But worry not! We’ll explore the art of … [Read more...]
How CRMs Improve Lead Follow-Up for Small Businesses
Not all leads are created equal. Some prospects will see your website, will like what they see, and will buy right away. Others won’t. Those others will need a little more convincing. Maybe a lot more. Do you have time to nurture them all … [Read more...]
Top 4 Review Sites for Our Contractor & Home-Service Biz Clients
Trust. You might think it’s a mushy or over-hyped concept, but it’s vital to the success of your business. It’s also not easily won. In a 2021 survey of consumers, only 34% said they trust the brands they use. Yet more than 80% of them said trust … [Read more...]
Are You Sending Lead-Nurturing Emails for Your Small Business?
Technology is a wonderful thing. We may have a frustrating relationship with it, but it’s an entrepreneur’s best friend. Because tech tools can save us time and money by handling daily tasks, and many marketing tasks. Like staying in touch with … [Read more...]
10 Email Marketing Mistakes Every Small Business Should Avoid
The war going on in email inboxes can seem challenging. Subject line too vague or confusing? DELETED. Use the wrong words in your email and look like spam? SENT TO THE SPAM FOLDER. Too long since your last email and they forgot who you are? … [Read more...]
Does Your Website Home Page Pass the Test for Visitors?
You’ve got 3 seconds. That’s how long a visitor gives you when they land on your website. In that time, you have to convince them to stick around. Consider it a test. And your home page is the make-or-break factor in whether they stay to see … [Read more...]
5 Ways Automation Can Grow Your Small Business
Automation. What does that word mean to you? It’s a term thrown around a lot these days. And it might sound like it’s about using robots, artificial intelligence (AI), or expensive software. But, in reality, automation can be as simple as … [Read more...]
How an FAQ Page Will Help Your Small Business Website Sell
“Should I stay or should I go?” No, we’re not singing the song by The Clash. This is a question that’s being asked on your website every day. Every day, visitors will: Sometimes the decision comes down to a question about your product … [Read more...]
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