Smell the pumpkin spice in the air? Yes, it’s that time of year when many consumer product brands jump on this holiday flavor. It’s so prevalent now we all joke about it, but they still do it. And there’s a good reason for that. It sells. We … [Read more...]
How to Build Online Marketing for Small Business Success
When a friend mentioned her husband was starting a small business during the pandemic, it didn’t sound like a good idea. I figured his timing couldn’t be worse. Well, that was a year ago and I've been proven wrong. His business is doing well. And … [Read more...]
Does Your Small Business Really Need a Blog?
When we’re planning a new website for a client, the usual question comes up. “You want to include a blog, right?” "No, we're not the type of business that really needs a blog." Wait, what? When we hear this answer, it always makes us … [Read more...]
8 Ways to Shoot Better Photos and Boost Your Marketing
How do you make your brand or company stand out on social media? One way is to use great photos or videos. Take a cue from businesses that are successfully using good images to gain followers and visibility. It’s something you can do too. Our … [Read more...]
Video Marketing 101 for Small Biz & Contractors
Video content is great for engaging with fans and getting more eyes on your business. The problem is knowing what kinds of videos to create. Should you show work behind-the-scenes? Talk about your product or service? Do something more … [Read more...]
How You’re Silently Losing Leads on Your Small Biz Website
You’re silently losing leads every day and don’t even know it. Here’s a scenario. Imagine you’re going about your usual day as a small business owner, when you get a question from a prospect. “Do you offer a warranty too?” You quickly answer and … [Read more...]
Don’t Get Social Media? Steal Our Top Post Ideas for Contractors
Know why people like social media so much? Because it gives them a sense of belonging and connectedness. This is from a study by the University of Queensland’s School of Psychology. Yet many contractors and small business owners avoid social … [Read more...]
What to Look for in a Marketing Pro Who’ll Help You Reach Your Business Goals
There comes a time when you know you need help with marketing, but don’t know where to start. What should you look for in a marketing pro and how do you choose the right one? A recommendation from a friend may sound good, but you still aren’t sure … [Read more...]
3 Key Steps to Getting Leads as a Remodeling Contractor
What does it take to get leads online? Wish we could say it’s easy, but that wouldn’t be true. It isn’t hard though, if you focus on 3 key elements. To get leads online, make sure your remodeling service website: Can be found in an online … [Read more...]
What to Expect When Hiring a Marketing Consultant for Your Small Business
In the do-it-yourself world of small business, entrepreneurs will wait a long while before taking a big step – hiring a marketing consultant. After all, they’re not sure how much it’ll cost, how long it’ll take and if they’ll get any … [Read more...]
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