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New Year, New Rules—Your 2025 Email Marketing Wake-Up Call

January 23, 2025 By Kelly Butcher Leave a Comment

Are you still emailing like you did in 2015? Or even 2022? If so, we’re sorry to inform you that your emails are living their lives in spam city – a land where much time and money goes to waste. There are new email rules and updates that have … [Read more...]

Filed Under: E-mail marketing Tagged With: marketing for contractors, marketing for small business

Streamline Your 2025 Marketing with Expert Help

December 5, 2024 By Kelly Butcher Leave a Comment

Marketing isn’t complicated. It may seem so, because of all the digital tools and platforms involved, but at the end of the day, we’re still using some of the same strategies to get leads and drive sales. Why does it seem so difficult? Time … [Read more...]

Filed Under: Business, Google My Business, Internet Marketing, Local Search Engine Optimization, Local SEO, Marketing Strategy, Search Engine Optimization, Social Media Marketing Tagged With: growing a small business, local seo for small businesses, marketing for small business

Psychological Pricing Strategies to Boost Your Holiday Promotions

November 12, 2024 By Kelly Butcher Leave a Comment

It’s close to that time of year and while we’d ordinarily write about how to make your holiday promotions pop, this year we’re going to focus on how to make them ring—as in, ring in those holiday sales. We’re talking about psychological pricing … [Read more...]

Filed Under: Holiday Marketing, Marketing Strategy

Should You Market Your Small Business to Gen Z?

September 10, 2024 By Kelly Butcher Leave a Comment

If you’re reading this, you’ve probably wondered about Generation Z’s potential for your business— and with good reason. This generation is growing in number and buying power. But are Gen Zers a good market for you? And should you spend time … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: growing a small business, marketing for home service business, marketing for small business, small business marketing strategy

Better Marketing with Customer Avatars—The What, Why & How

August 16, 2024 By Kelly Butcher Leave a Comment

Marketing is like fishing. To catch a certain type of fish, you need to use the right bait and go to an area they’re known to frequent. If you use a bigger tool like a net, you might rake in more fish, but there’s no telling what kind you’ll … [Read more...]

Filed Under: Marketing Strategy Tagged With: marketing for small business, small business marketing strategy

How an OBM Helps You Expand Your Business

June 7, 2024 By Kelly Butcher Leave a Comment

How much time do you have for expansion planning and strategy? We’re guessing not much.  With an OBM or Online Business Manager, you’ll have time to get that done. Because that’s one of our superpowers… structuring businesses so that they … [Read more...]

Filed Under: Business, Online Business Manager Tagged With: OBM for small business

How Should You Use Reviews in Marketing & Do They Still Work?

February 28, 2024 By Kelly Butcher Leave a Comment

Can we have some real talk about reviews and testimonials? No one denies they help sites like Amazon or Expedia. But are they still useful for regular businesses like yours? If you run a small business, you may be wondering: The short … [Read more...]

Filed Under: E-mail marketing, Marketing Strategy, Websites for Small Business Tagged With: growing a small business, small business marketing strategy

7 Simple Steps to Win at Content Marketing

January 22, 2024 By Kelly Butcher Leave a Comment

As we head into the new year, you might be wondering... Do I really need to do this content marketing stuff online for my small business? Even though I do social media and don't have an e-commerce business? Well, we can send you some … [Read more...]

Filed Under: Blogging, Internet Marketing

Clear or Clever? How to Write Website Content for Your Business

December 15, 2023 By Kelly Butcher Leave a Comment

Take a look at your home page. Does the writing on your website make it easy to understand—at first glance—what your business does and for whom? If not, it’s time for a rewrite. Your website makes the first impression for your business. And … [Read more...]

Filed Under: Websites for Small Business

5 Small Biz Marketing Ideas for a Slowing Economy

November 7, 2023 By Kelly Butcher Leave a Comment

Tightening belts and slashing budgets. It’s what usually happens when there’s talk about the “R” word—recession. But slashing your marketing budget is not the best move. We've seen this cycle happen before and know the effects. The Harvard … [Read more...]

Filed Under: Business, Internet Marketing, Marketing Strategy Tagged With: growing a small business, marketing for contractors, marketing for small business, small business marketing strategy

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Recent Blog Posts

  • New Year, New Rules—Your 2025 Email Marketing Wake-Up Call
  • Streamline Your 2025 Marketing with Expert Help
  • Psychological Pricing Strategies to Boost Your Holiday Promotions
  • Should You Market Your Small Business to Gen Z?
  • Better Marketing with Customer Avatars—The What, Why & How

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