The tyranny of the urgent. It’s a frustrating, time-draining problem and one that affects just about every small business owner. The only way to truly control the operational chaos is to build better processes and bring in the right kind of … [Read more...]
5 Strategic Planning Questions I ask as an OBM
In my role as an Online Business Manager (OBM), I often see small business owners in “survival mode.” They’re juggling client work, day-to-day operations, and marketing, which leaves little time to step back and plan strategically for the … [Read more...]
How to Track Marketing Performance for Your Small Business (Simple Metrics that Matter)
For small businesses, tracking marketing results is often all or nothing. Some track nothing at all. Others track so much they’re overwhelmed with data. We prefer the middle ground, helping our clients track performance in a simple way, without … [Read more...]
A One-Page Marketing Plan You’ll Actually Use for Your Small Business
When I worked in the corporate world, marketing plans were big, weighty and important. They took a lot of time to put together and a lot of space too. Today, I prefer 1-page marketing plans. They’re ideal, especially for small businesses. A … [Read more...]
5 Reasons Why Your Marketing May Not Be Working
Less than 1 in 5 small business owners feel confident in their marketing, per Constant Contact’s State of Small Business Marketing in 2025 (PDF). A big reason for that is they don’t know what’s working. Do you know what’s working for your … [Read more...]
Tips for Success When Getting Started with Your OBM
Running a small business can feel a lot like starring in your own show. One where you’re not just playing the leading role, you’re also adjusting the lighting, fixing the sound, and trying to keep everyone on script. If you’re in that position … [Read more...]
Running Late on Your Holiday Promo? How to Catch Up (and Get Ahead)
Running a little late on your holiday promotional planning? You’re not the only one. Most small business owners start their holiday marketing a little later than they’d like, and that’s okay. The pressure is real, especially when the holidays … [Read more...]
How to Do a Simple Competitive Analysis in Under an Hour
Are you ahead of your competitors or falling behind? And how do you appear to prospects when they’re comparing you to others online? We can guess what you’re thinking, because we’ve heard it before: “I know what my competitors are doing. I checked … [Read more...]
YouTube Made Simple for Local Businesses
Meet Barry. Barry runs a home remodeling business in Austin, Texas. Business is slowing down a bit, so he’s looking for ways to get more visibility online. And he’s heard YouTube can help, even for a local business like his. He’s not sure if … [Read more...]
DIY vs. Pro Marketing: Common Myths & a Cost Comparison
I’m going to hold your hand while I say this: There are times when DIY marketing makes sense (we won’t deny it can work), but that time isn’t when you’re looking to scale and grow your business with more than basic marketing. Without the right help, … [Read more...]
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