Facebook, Twitter, LinkedIn, Plaxo, Google+, Pinterest, and the list goes on and on. In this day and age of the internet and mobile devices, there are few people who haven’t heard of social media. Did you know that there are over 500 million people on Facebook alone? Have you considered how powerful social media marketing is? Do you know that social media marketing may increase business productivity and sales?
What is Social Media Marketing?
Social media marketing is a marketing strategy utilized to drive traffic to a company’s website and increase sales. By using the internet to advertise and get the message out about the products and services offered, a business is able to cover more ground at once and usually, at a lower price than traditional forms of advertising such as direct mail or printed directories like the yellow pages.
Social media marketing consists of a combination of many forms including social media sites, blogs, podcasts, video, forums, and individual websites.
It’s important to create a social media marketing strategy to efficiently and effectively use the tools available.
Social media marketing may be overwhelming to a solopreneur or a small business owner who doesn’t have the time to learn the basics of each social media tool or the human resources needed to manage each account. This is where a Social Media Marketing Manager comes into play. A SMMM will design a marketing strategy, setup the social media accounts and handle the day-to-day management of social media, and post new content on a regular basis.
If you are ready to implement social media marketing to increase sales or need someone to manage already established accounts, please give us a call at 512-779-5626 or email Kelly@simplificationservices.com. We would love to discuss how we may be able to help you!