I have been recommending Facebook advertising to my clients for the last two years. Traditional forms of advertising such as radio, television and even direct mail can be too expensive. Pay-per-click campaigns may be too expensive and complicated to setup.
With over 1.4 billion monthly active users, Facebook is the most effective social platform for micro-targeting consumers and converting leads. Whether your target market is B2B or B2C, if they are consistently using Facebook, you will want to consider Facebook advertising as part of your marketing campaign
1. Highly targeted audience
If your target market is using Facebook on a daily basis, there isn’t any reason why you should not be targeting them with your ads. Facebook gives advertisers the option to target users’ demographics and interests.
Possible targeting options include the following. You may choose one option or a combination of options to ensure you are reaching an audience who will benefit the most from the products or services you offer.
- geographic area
- income level
- education level
With so many targeting options and combinations available, you can ensure that your budget is only spent on the most relevant audience, meaning you can get value out of even the smallest budget.
2. Even a small budget can have big impact
Brands may advertise on Facebook for as little as $1 per day and get results. With specific advertising goals and strategic targeting, your business may
reach thousands of people for a minimal monthly budget.
3. Likely that your competitors are not advertising on Facebook
Many business owners struggle with how to reach their perfect client and how to create effective ads. They also have the misconception that it is too expensive to advertise online. Most small business owners and entrepreneurs lack the time to monitor and tweak active campaigns.
Benefits of Facebook Advertising
Stay a step ahead of your competition and consider advertising your products or services on Facebook:
• Connect and engage with your target audience
• Grow your brand by sharing details about your product or service
• Develop a community of followers who want to spread the word about the products and services you offer
Find out more about how we may help you setup and manage a Facebook Advertising campaign!