With 2016 officially here, there’s no better time than now for small business owners to reevaluate their social media marketing campaigns. This means making certain “resolutions” to enhance your efforts and capture a greater portion of your respective market.
Respond to Comments
When a follower leaves a comment on your social media account/page, you should respond in a timely manner. Even if it’s nothing more than a “thanks for the comment,” responding shows that you are listening to your followers, in which case they’ll feel more motivated to continue to following you. Furthermore, each response adds new content to your social media accounts – content that search engines love.
Cater to a Younger Audience
Why should you cater your social media marketing efforts towards a younger demographic? Well, statistics show that approximately 90% of all social media users are young adults between the ages of 18 and 29. In comparison, only 35% of users on social media are over the age of 65. So in order to maximize the effectiveness of your social media marketing campaigns, you’ll need to focus on the young adult demographic, publishing content that’s interesting and relevant to them.
Analyze Metrics
You can’t expect to achieve any notable level of success on social media unless you are closely watching and analyzing metrics. For Facebook Pages, you can find key performance indicators (KPI) like people reaches, post engagement, video views, page likes, actions on page and more by accessing the “Insights” tab.
Via Flickr Commons
Automate Social Media Posts
Another resolution that small small business owners should make is the automation of social media posts. Posting regular content – usually at least twice daily for Facebook – is essential to maintaining a strong following. Rather than manually logging into your Facebook account each and every time you wish to publish new content, however, you should automate the process using a third-party service like HootSuite. Doing so will allow you to create and schedule your social media posts in advance, setting them to publish at future dates.
Go Beyond Facebook
Facebook may hold the title as being the world’s most popular social media network, but failure to venture into other territories is a serious mistake that will limit the effectiveness of your marketing efforts.
Here are some other social media networks to consider:
• Google+
• Twitter
• LinkedIn
• Instagram
• Tumblr
• Pinterest
• Stumbleupon
• SnapChat
What are your new Social Media Marketing resolutions?
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