If you’re a small business owner who uses Instagram to promote your products and/or services, you should check out the new Instagram marketing tools offered by this photo-centric social media network.
More than 200,000 advertisers currently use Instagram. While that number pales in comparison to the likes of Facebook or even Twitter, it’s growing larger with each passing month. Furthermore, Instagram has announced plans to attract even more advertisers by releasing a suite of new marketing tools. First launched in the United States, Australia and New Zealand, these tools will help advertisers and clients to connect with their target audience on mobile devices.
So, what kind of new marketing tools can you expect to see in Instagram? One of the tools is business profiles, which is a free feature for business owners who want to enhance their presence on the social media network. Instagram’s new business profiles allow business owners to display their contact information, street address, directions, and a click-to-call button. Furthermore, these profiles provide business owners with access to insights and analytical data.
In addition to business profiles, Instagram is also releasing a “promote” tool. This allows business owners to convert their posts into paid adds within the native Instagram app interface. This is done by selecting an existing post that you’ve already posted, at which point you can add a call-to-action (CTA) button. Promoted posts will run for the specified duration, or until the advertiser’s budget runs out. Instagram provides advertisers with full control over their promoted posts.
Insights is another marketing tool that’s being offered to business owners and advertisers on Instagram. Much like Facebook’s own Insights, it provides critical data and metrics into post engagement, number of shares, followers and more. Business owners who keep track of metrics such as this can use this information to optimize their content and improve their conversions.
“With these new business tools on Instagram, the furniture store in San Francisco can receive emails from customers saving valuable time responding. The retailer in Austin can better understand its audience, tailor its content and refine its marketing strategy—even beyond digital. And the do-it-yourself craft shop in New York City can quickly fill a seat, move a product or get people into its store with ads on mobile,” explained Instagram when announcing the new marketing tools.
You can learn more about Instagram’s new marketing tools by visiting http://blog.business.instagram.com/post/145212269021/new-business-tools.