The tyranny of the urgent. It’s a frustrating, time-draining problem and one that affects just about every small business owner. The only way to truly control the operational chaos is to build better processes and bring in the right kind of … [Read more...]
5 Strategic Planning Questions I ask as an OBM
In my role as an Online Business Manager (OBM), I often see small business owners in “survival mode.” They’re juggling client work, day-to-day operations, and marketing, which leaves little time to step back and plan strategically for the … [Read more...]
How to Track Marketing Performance for Your Small Business (Simple Metrics that Matter)
For small businesses, tracking marketing results is often all or nothing. Some track nothing at all. Others track so much they’re overwhelmed with data. We prefer the middle ground, helping our clients track performance in a simple way, without … [Read more...]
Tips for Success When Getting Started with Your OBM
Running a small business can feel a lot like starring in your own show. One where you’re not just playing the leading role, you’re also adjusting the lighting, fixing the sound, and trying to keep everyone on script. If you’re in that position … [Read more...]
Running Late on Your Holiday Promo? How to Catch Up (and Get Ahead)
Running a little late on your holiday promotional planning? You’re not the only one. Most small business owners start their holiday marketing a little later than they’d like, and that’s okay. The pressure is real, especially when the holidays … [Read more...]
How an OBM Can Help You Use AI for Your Small Business
Everyone’s talking about AI and how to use it in business. But no one is talking about a real issue... overcoming the resistance to using it. Because the reality is, most small business owners don’t want more tech tools. They want less … [Read more...]
How an OBM Helps You Expand Your Business
How much time do you have for expansion planning and strategy? We’re guessing not much. With an OBM or Online Business Manager, you’ll have time to get that done. Because that’s one of our superpowers… structuring businesses so that they … [Read more...]
How CRMs Improve Lead Follow-Up for Small Businesses
Not all leads are created equal. Some prospects will see your website, will like what they see, and will buy right away. Others won’t. Those others will need a little more convincing. Maybe a lot more. Do you have time to nurture them all … [Read more...]
5 Ways Automation Can Grow Your Small Business
Automation. What does that word mean to you? It’s a term thrown around a lot these days. And it might sound like it’s about using robots, artificial intelligence (AI), or expensive software. But, in reality, automation can be as simple as … [Read more...]
What to Expect When Hiring a Marketing Consultant for Your Small Business
In the do-it-yourself world of small business, entrepreneurs will wait a long while before taking a big step – hiring a marketing consultant. After all, they’re not sure how much it’ll cost, how long it’ll take and if they’ll get any … [Read more...]