Smell the pumpkin spice in the air? Yes, it’s that time of year when many consumer product brands jump on this holiday flavor. It’s so prevalent now we all joke about it, but they still do it. And there’s a good reason for that. It sells. We … [Read more...]
How to Build Online Marketing for Small Business Success
When a friend mentioned her husband was starting a small business during the pandemic, it didn’t sound like a good idea. I figured his timing couldn’t be worse. Well, that was a year ago and I've been proven wrong. His business is doing well. And … [Read more...]
8 Ways to Shoot Better Photos and Boost Your Marketing
How do you make your brand or company stand out on social media? One way is to use great photos or videos. Take a cue from businesses that are successfully using good images to gain followers and visibility. It’s something you can do too. Our … [Read more...]
Why Your Small Business Website Isn’t Bringing in Leads
You’ve spent hundreds or even thousands on your business website and you’re proud of it. Problem is… it’s not bringing in leads. What happened? Like many small business owners, you have a website that includes the right information: what you … [Read more...]
Ignore Trend Lists – Your 2021 Small Biz Marketing Plan Should Include This
Every year, we see lists of the top new marketing trends. And every year, we wonder if the list will be worth recommending. Have we done the things on these lists? Many, not all. Do we recommend all of those things to our clients? No. Want to … [Read more...]
How SOPs Can Be the MVPs of Your Business
Now that we’ve all had a forced trial run of working from home (thanks coronavirus), you may have noticed how vital it is to have a system that can keep your team moving forward while everyone’s apart. Systems are vital not only in work-from-home … [Read more...]
Which Marketing Tactics Should You Start with First? An Action Plan
Feel like there’s not enough time, money or clarity to get results with marketing? You can continue trying different things—some time on social media here, a few blog posts or emails there—or you can get an action plan together to reach your … [Read more...]
Real Advice About Setting a Marketing Budget for a Small Business
Talk of marketing budgets, goals and strategies can seem overly complicated or unnecessary when you just want to run your small business. But having a budget and a plan will help you save money. Really. As we mentioned in our post about … [Read more...]
Is Your Site Too Old? The Top 3 Reasons to Redesign Your Website
Old school is not so cool on the internet. This is especially true for business websites in need of a redesign. Because, unfortunately, most people will judge your business based on your website. And what worked even 5 years ago, won’t work … [Read more...]
5 Digital Marketing Myths for Home Service Businesses
We’re not trying to be critical here, but there are a lot of home service business owners who’ve got the wrong idea about marketing. Maybe they had a bad experience, maybe they heard stories from friends or maybe they just never got it to work for … [Read more...]