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Should You Market Your Small Business to Gen Z?

September 10, 2024 By Kelly Butcher Leave a Comment

If you’re reading this, you’ve probably wondered about Generation Z’s potential for your business— and with good reason. This generation is growing in number and buying power. But are Gen Zers a good market for you? And should you spend time … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: growing a small business, marketing for home service business, marketing for small business, small business marketing strategy

Better Marketing with Customer Avatars—The What, Why & How

August 16, 2024 By Kelly Butcher Leave a Comment

Marketing is like fishing. To catch a certain type of fish, you need to use the right bait and go to an area they’re known to frequent. If you use a bigger tool like a net, you might rake in more fish, but there’s no telling what kind you’ll … [Read more...]

Filed Under: Marketing Strategy Tagged With: marketing for small business, small business marketing strategy

How Should You Use Reviews in Marketing & Do They Still Work?

February 28, 2024 By Kelly Butcher Leave a Comment

Can we have some real talk about reviews and testimonials? No one denies they help sites like Amazon or Expedia. But are they still useful for regular businesses like yours? If you run a small business, you may be wondering: The short … [Read more...]

Filed Under: E-mail marketing, Marketing Strategy, Websites for Small Business Tagged With: growing a small business, small business marketing strategy

5 Small Biz Marketing Ideas for a Slowing Economy

November 7, 2023 By Kelly Butcher Leave a Comment

Tightening belts and slashing budgets. It’s what usually happens when there’s talk about the “R” word—recession. But slashing your marketing budget is not the best move. We've seen this cycle happen before and know the effects. The Harvard … [Read more...]

Filed Under: Business, Internet Marketing, Marketing Strategy Tagged With: growing a small business, marketing for contractors, marketing for small business, small business marketing strategy

Are You Sending Lead-Nurturing Emails for Your Small Business?

June 22, 2023 By Kelly Butcher Leave a Comment

Technology is a wonderful thing. We may have a frustrating relationship with it, but it’s an entrepreneur’s best friend. Because tech tools can save us time and money by handling daily tasks, and many marketing tasks. Like staying in touch with … [Read more...]

Filed Under: E-mail marketing Tagged With: marketing for small business, marketing ideas for home service businesses, small business marketing strategy

10 Email Marketing Mistakes Every Small Business Should Avoid

June 7, 2023 By Kelly Butcher Leave a Comment

The war going on in email inboxes can seem challenging. Subject line too vague or confusing? DELETED. Use the wrong words in your email and look like spam? SENT TO THE SPAM FOLDER. Too long since your last email and they forgot who you are? … [Read more...]

Filed Under: E-mail marketing Tagged With: marketing for small business, small business marketing strategy

Big Biz Tools for Small Biz Success: Lifecycle Marketing for Small Business

March 30, 2023 By Kelly Butcher Leave a Comment

We like to save time in our business. How about you? What about saving time while also doing great marketing? And is this possible? Yes, it is, with a powerful marketing strategy you’ve probably never heard of: Lifecycle Marketing for small … [Read more...]

Filed Under: Business, Marketing Strategy Tagged With: growing a small business, marketing for small business, small business marketing strategy

Seasonal Marketing: It Makes Your Small Biz Garden Grow

November 10, 2021 By Kelly Butcher Leave a Comment

Smell the pumpkin spice in the air? Yes, it’s that time of year when many consumer product brands jump on this holiday flavor. It’s so prevalent now we all joke about it, but they still do it. And there’s a good reason for that. It sells. We … [Read more...]

Filed Under: Marketing Strategy Tagged With: growing a small business, marketing for home service business, marketing for small business, small business marketing strategy

How to Build Online Marketing for Small Business Success

October 14, 2021 By Kelly Butcher 1 Comment

When a friend mentioned her husband was starting a small business during the pandemic, it didn’t sound like a good idea. I figured his timing couldn’t be worse. Well, that was a year ago and I've been proven wrong. His business is doing well. And … [Read more...]

Filed Under: Business, Marketing Strategy Tagged With: growing a small business, marketing for home service business, marketing for small business, small business marketing strategy

8 Ways to Shoot Better Photos and Boost Your Marketing

September 29, 2021 By Kelly Butcher Leave a Comment

Photographer holding camera

How do you make your brand or company stand out on social media? One way is to use great photos or videos. Take a cue from businesses that are successfully using good images to gain followers and visibility. It’s something you can do too.   Our … [Read more...]

Filed Under: Business, Social Media, Social Media Marketing Tagged With: marketing for contractors, marketing for home service business, marketing for small business, small business marketing strategy

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Recent Blog Posts

  • New Year, New Rules—Your 2025 Email Marketing Wake-Up Call
  • Streamline Your 2025 Marketing with Expert Help
  • Psychological Pricing Strategies to Boost Your Holiday Promotions
  • Should You Market Your Small Business to Gen Z?
  • Better Marketing with Customer Avatars—The What, Why & How

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