In my role as an Online Business Manager (OBM), I often see small business owners in “survival mode.” They’re juggling client work, day-to-day operations, and marketing, which leaves little time to step back and plan strategically for the … [Read more...]
How to Track Marketing Performance for Your Small Business (Simple Metrics that Matter)
For small businesses, tracking marketing results is often all or nothing. Some track nothing at all. Others track so much they’re overwhelmed with data. We prefer the middle ground, helping our clients track performance in a simple way, without … [Read more...]
A One-Page Marketing Plan You’ll Actually Use for Your Small Business
When I worked in the corporate world, marketing plans were big, weighty and important. They took a lot of time to put together and a lot of space too. Today, I prefer 1-page marketing plans. They’re ideal, especially for small businesses. A … [Read more...]
5 Reasons Why Your Marketing May Not Be Working
Less than 1 in 5 small business owners feel confident in their marketing, per Constant Contact’s State of Small Business Marketing in 2025 (PDF). A big reason for that is they don’t know what’s working. Do you know what’s working for your … [Read more...]
How to Do a Simple Competitive Analysis in Under an Hour
Are you ahead of your competitors or falling behind? And how do you appear to prospects when they’re comparing you to others online? We can guess what you’re thinking, because we’ve heard it before: “I know what my competitors are doing. I checked … [Read more...]
Should You Market Your Small Business to Gen Z?
If you’re reading this, you’ve probably wondered about Generation Z’s potential for your business— and with good reason. This generation is growing in number and buying power. But are Gen Zers a good market for you? And should you spend time … [Read more...]
Better Marketing with Customer Avatars—The What, Why & How
Marketing is like fishing. To catch a certain type of fish, you need to use the right bait and go to an area they’re known to frequent. If you use a bigger tool like a net, you might rake in more fish, but there’s no telling what kind you’ll … [Read more...]
How Should You Use Reviews in Marketing & Do They Still Work?
Can we have some real talk about reviews and testimonials? No one denies they help sites like Amazon or Expedia. But are they still useful for regular businesses like yours? If you run a small business, you may be wondering: The short … [Read more...]
5 Small Biz Marketing Ideas for a Slowing Economy
Tightening belts and slashing budgets. It’s what usually happens when there’s talk about the “R” word—recession. But slashing your marketing budget is not the best move. We've seen this cycle happen before and know the effects. The Harvard … [Read more...]
Are You Sending Lead-Nurturing Emails for Your Small Business?
Technology is a wonderful thing. We may have a frustrating relationship with it, but it’s an entrepreneur’s best friend. Because tech tools can save us time and money by handling daily tasks, and many marketing tasks. Like staying in touch with … [Read more...]