As we set our business goals each year, it’s a good time to see just how well our marketing worked last year. Have you checked your results recently? In small business marketing, it’s crucial to see whether or not you’ve reached your goals. You … [Read more...]
Seasonal Marketing: It Makes Your Small Biz Garden Grow
Smell the pumpkin spice in the air? Yes, it’s that time of year when many consumer product brands jump on this holiday flavor. It’s so prevalent now we all joke about it, but they still do it. And there’s a good reason for that. It sells. We … [Read more...]
How to Build Online Marketing for Small Business Success
When a friend mentioned her husband was starting a small business during the pandemic, it didn’t sound like a good idea. I figured his timing couldn’t be worse. Well, that was a year ago and I've been proven wrong. His business is doing well. And … [Read more...]
How You’re Silently Losing Leads on Your Small Biz Website
You’re silently losing leads every day and don’t even know it. Here’s a scenario. Imagine you’re going about your usual day as a small business owner, when you get a question from a prospect. “Do you offer a warranty too?” You quickly answer and … [Read more...]
16 Tech Tools That Will Save You Time as a Small Business Owner
Hey there, small business owner. Feel like you’re always in survival mode and juggling it all? Want some tools to cut your time and stress? Fortunately, there are a TON of digital tools that were built to help. There are people who can help … [Read more...]
Outsourcing: How to Work Less and Do More for Your Small Business
Don’t know about you, but we’re pretty far from having a 4-hour workweek running our small business. Tim Ferriss promoted this idea in his bestselling book of the same name. His motto: do the few things that will lead to the biggest progress. … [Read more...]
Why Your Small Business Website Isn’t Bringing in Leads
You’ve spent hundreds or even thousands on your business website and you’re proud of it. Problem is… it’s not bringing in leads. What happened? Like many small business owners, you have a website that includes the right information: what you … [Read more...]
When is it Time to Hire an OBM?
You’ve been working hard at running your small business and feel ready to take it to the next level. But you have enough on your plate as it is. So how do you scale up without getting overwhelmed? You bring in help—the kind of help that will … [Read more...]