Marketing isn’t complicated. It may seem so, because of all the digital tools and platforms involved, but at the end of the day, we’re still using some of the same strategies to get leads and drive sales. Why does it seem so difficult? Time … [Read more...]
Should You Market Your Small Business to Gen Z?
If you’re reading this, you’ve probably wondered about Generation Z’s potential for your business— and with good reason. This generation is growing in number and buying power. But are Gen Zers a good market for you? And should you spend time … [Read more...]
How Should You Use Reviews in Marketing & Do They Still Work?
Can we have some real talk about reviews and testimonials? No one denies they help sites like Amazon or Expedia. But are they still useful for regular businesses like yours? If you run a small business, you may be wondering: The short … [Read more...]
5 Small Biz Marketing Ideas for a Slowing Economy
Tightening belts and slashing budgets. It’s what usually happens when there’s talk about the “R” word—recession. But slashing your marketing budget is not the best move. We've seen this cycle happen before and know the effects. The Harvard … [Read more...]
How CRMs Improve Lead Follow-Up for Small Businesses
Not all leads are created equal. Some prospects will see your website, will like what they see, and will buy right away. Others won’t. Those others will need a little more convincing. Maybe a lot more. Do you have time to nurture them all … [Read more...]
5 Ways Automation Can Grow Your Small Business
Automation. What does that word mean to you? It’s a term thrown around a lot these days. And it might sound like it’s about using robots, artificial intelligence (AI), or expensive software. But, in reality, automation can be as simple as … [Read more...]
Big Biz Tools for Small Biz Success: Lifecycle Marketing for Small Business
We like to save time in our business. How about you? What about saving time while also doing great marketing? And is this possible? Yes, it is, with a powerful marketing strategy you’ve probably never heard of: Lifecycle Marketing for small … [Read more...]
Have You Checked Your Marketing Results?
As we set our business goals each year, it’s a good time to see just how well our marketing worked last year. Have you checked your results recently? In small business marketing, it’s crucial to see whether or not you’ve reached your goals. You … [Read more...]
Seasonal Marketing: It Makes Your Small Biz Garden Grow
Smell the pumpkin spice in the air? Yes, it’s that time of year when many consumer product brands jump on this holiday flavor. It’s so prevalent now we all joke about it, but they still do it. And there’s a good reason for that. It sells. We … [Read more...]
How to Build Online Marketing for Small Business Success
When a friend mentioned her husband was starting a small business during the pandemic, it didn’t sound like a good idea. I figured his timing couldn’t be worse. Well, that was a year ago and I've been proven wrong. His business is doing well. And … [Read more...]