Were you surprised by your “Year in Review” on your music streaming service this year? I’m often surprised by what didn’t make my top list as much as what did. It's not just about nostalgia. It's about seeing data that didn’t match my … [Read more...]
Streamline Your 2025 Marketing with Expert Help
Marketing isn’t complicated. It may seem so, because of all the digital tools and platforms involved, but at the end of the day, we’re still using some of the same strategies to get leads and drive sales. Why does it seem so difficult? Time … [Read more...]
Psychological Pricing Strategies to Boost Your Holiday Promotions
It’s close to that time of year and while we’d ordinarily write about how to make your holiday promotions pop, this year we’re going to focus on how to make them ring—as in, ring in those holiday sales. We’re talking about psychological pricing … [Read more...]
Should You Market Your Small Business to Gen Z?
If you’re reading this, you’ve probably wondered about Generation Z’s potential for your business— and with good reason. This generation is growing in number and buying power. But are Gen Zers a good market for you? And should you spend time … [Read more...]
Better Marketing with Customer Avatars—The What, Why & How
Marketing is like fishing. To catch a certain type of fish, you need to use the right bait and go to an area they’re known to frequent. If you use a bigger tool like a net, you might rake in more fish, but there’s no telling what kind you’ll … [Read more...]
How Should You Use Reviews in Marketing & Do They Still Work?
Can we have some real talk about reviews and testimonials? No one denies they help sites like Amazon or Expedia. But are they still useful for regular businesses like yours? If you run a small business, you may be wondering: The short … [Read more...]
5 Small Biz Marketing Ideas for a Slowing Economy
Tightening belts and slashing budgets. It’s what usually happens when there’s talk about the “R” word—recession. But slashing your marketing budget is not the best move. We've seen this cycle happen before and know the effects. The Harvard … [Read more...]
4 Best Ways to Use QR Codes for Small Business
If you had asked us about QR codes for small business 5 to 10 years ago, we would have told you not to bother. Really. They were confusing for most (still are for some), required a special app, and weren’t widely used. In fact, you’ll still … [Read more...]
How to Make Holiday Promotions Stand Out for a Service Biz
'Tis soon the season to add a bit of sparkle with a holiday promotion. If you have a service-focused business, you may have looked on with envy at the many options available for product sales promotions. But worry not! We’ll explore the art of … [Read more...]
Does Your Website Home Page Pass the Test for Visitors?
You’ve got 3 seconds. That’s how long a visitor gives you when they land on your website. In that time, you have to convince them to stick around. Consider it a test. And your home page is the make-or-break factor in whether they stay to see … [Read more...]