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5 Small Biz Marketing Ideas for a Slowing Economy

November 7, 2023 By Kelly Butcher Leave a Comment

Tightening belts and slashing budgets. It’s what usually happens when there’s talk about the “R” word—recession. But slashing your marketing budget is not the best move. We've seen this cycle happen before and know the effects. The Harvard … [Read more...]

Filed Under: Business, Internet Marketing, Marketing Strategy Tagged With: growing a small business, marketing for contractors, marketing for small business, small business marketing strategy

4 Best Ways to Use QR Codes for Small Business

October 23, 2023 By Kelly Butcher Leave a Comment

If you had asked us about QR codes for small business 5 to 10 years ago, we would have told you not to bother. Really. They were confusing for most (still are for some), required a special app, and weren’t widely used. In fact, you’ll still … [Read more...]

Filed Under: Internet Marketing, Marketing Strategy

How to Make Holiday Promotions Stand Out for a Service Biz

October 23, 2023 By Kelly Butcher Leave a Comment

'Tis soon the season to add a bit of sparkle with a holiday promotion. If you have a service-focused business, you may have looked on with envy at the many options available for product sales promotions. But worry not! We’ll explore the art of … [Read more...]

Filed Under: Holiday Marketing, Marketing Strategy

Does Your Website Home Page Pass the Test for Visitors?

May 8, 2023 By Kelly Butcher Leave a Comment

You’ve got 3 seconds. That’s how long a visitor gives you when they land on your website. In that time, you have to convince them to stick around. Consider it a test. And your home page is the make-or-break factor in whether they stay to see … [Read more...]

Filed Under: Internet Marketing, Marketing Strategy, Websites for Small Business

How an FAQ Page Will Help Your Small Business Website Sell

April 24, 2023 By Kelly Butcher Leave a Comment

“Should I stay or should I go?” No, we’re not singing the song by The Clash. This is a question that’s being asked on your website every day. Every day, visitors will: Sometimes the decision comes down to a question about your product … [Read more...]

Filed Under: Marketing Strategy, Search Engine Optimization, SEO Tagged With: website optimization for small business

Big Biz Tools for Small Biz Success: Lifecycle Marketing for Small Business

March 30, 2023 By Kelly Butcher Leave a Comment

We like to save time in our business. How about you? What about saving time while also doing great marketing? And is this possible? Yes, it is, with a powerful marketing strategy you’ve probably never heard of: Lifecycle Marketing for small … [Read more...]

Filed Under: Business, Marketing Strategy Tagged With: growing a small business, marketing for small business, small business marketing strategy

3 Last-Minute Holiday Promotion Ideas for Small Business

November 15, 2022 By Kelly Butcher Leave a Comment

We’re betting you’re pretty busy right now. Running a small business is no small feat, especially during the holidays. Putting together a holiday promotion for your small business might have fallen off your list or might not even be on the … [Read more...]

Filed Under: Business, Marketing Strategy, Social Media

Have You Checked Your Marketing Results?

May 4, 2022 By Kelly Butcher Leave a Comment

Graph showing an increase in sales

As we set our business goals each year, it’s a good time to see just how well our marketing worked last year. Have you checked your results recently? In small business marketing, it’s crucial to see whether or not you’ve reached your goals. You … [Read more...]

Filed Under: Business, Internet Marketing, Marketing Strategy Tagged With: growing a small business, marketing for contractors, marketing for home service business, marketing for small business

Seasonal Marketing: It Makes Your Small Biz Garden Grow

November 10, 2021 By Kelly Butcher Leave a Comment

Smell the pumpkin spice in the air? Yes, it’s that time of year when many consumer product brands jump on this holiday flavor. It’s so prevalent now we all joke about it, but they still do it. And there’s a good reason for that. It sells. We … [Read more...]

Filed Under: Marketing Strategy Tagged With: growing a small business, marketing for home service business, marketing for small business, small business marketing strategy

How to Build Online Marketing for Small Business Success

October 14, 2021 By Kelly Butcher Leave a Comment

When a friend mentioned her husband was starting a small business during the pandemic, it didn’t sound like a good idea. I figured his timing couldn’t be worse. Well, that was a year ago and I've been proven wrong. His business is doing well. And … [Read more...]

Filed Under: Business, Marketing Strategy Tagged With: growing a small business, marketing for home service business, marketing for small business, small business marketing strategy

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Recent Blog Posts

  • 5 Small Biz Marketing Ideas for a Slowing Economy
  • 4 Best Ways to Use QR Codes for Small Business
  • How to Make Holiday Promotions Stand Out for a Service Biz
  • How CRMs Improve Lead Follow-Up for Small Businesses
  • Top 4 Review Sites for Our Contractor & Home-Service Biz Clients

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