When I worked in the corporate world, marketing plans were big, weighty and important. They took a lot of time to put together and a lot of space too. Today, I prefer 1-page marketing plans. They’re ideal, especially for small businesses. A … [Read more...]
5 Reasons Why Your Marketing May Not Be Working
Less than 1 in 5 small business owners feel confident in their marketing, per Constant Contact’s State of Small Business Marketing in 2025 (PDF). A big reason for that is they don’t know what’s working. Do you know what’s working for your … [Read more...]
Running Late on Your Holiday Promo? How to Catch Up (and Get Ahead)
Running a little late on your holiday promotional planning? You’re not the only one. Most small business owners start their holiday marketing a little later than they’d like, and that’s okay. The pressure is real, especially when the holidays … [Read more...]
How to Do a Simple Competitive Analysis in Under an Hour
Are you ahead of your competitors or falling behind? And how do you appear to prospects when they’re comparing you to others online? We can guess what you’re thinking, because we’ve heard it before: “I know what my competitors are doing. I checked … [Read more...]
DIY vs. Pro Marketing: Common Myths & a Cost Comparison
I’m going to hold your hand while I say this: There are times when DIY marketing makes sense (we won’t deny it can work), but that time isn’t when you’re looking to scale and grow your business with more than basic marketing. Without the right help, … [Read more...]
The Small Business Guide to Podcast Marketing as a Guest
Are podcasts in your small business marketing mix? No? If you’ve been ignoring them because you think they’re for tech bros or news junkies, think again. You’re missing out on a low-cost method to reach prospects. Podcasts are the evolved version … [Read more...]
How an OBM Can Help You Use AI for Your Small Business
Everyone’s talking about AI and how to use it in business. But no one is talking about a real issue... overcoming the resistance to using it. Because the reality is, most small business owners don’t want more tech tools. They want less … [Read more...]
What You Should Know About AI for Small Business Marketing
You can’t read about small business marketing without hearing about AI. And right now, everyone's telling you it should be at the top of your list. You may be feeling peer pressure to use it or FOMO (Fear of Missing Out) if you don’t, but don’t … [Read more...]
What Last Year’s Marketing is Trying to Tell You
Were you surprised by your “Year in Review” on your music streaming service this year? I’m often surprised by what didn’t make my top list as much as what did. It's not just about nostalgia. It's about seeing data that didn’t match my … [Read more...]
Streamline Your 2025 Marketing with Expert Help
Marketing isn’t complicated. It may seem so, because of all the digital tools and platforms involved, but at the end of the day, we’re still using some of the same strategies to get leads and drive sales. Why does it seem so difficult? Time … [Read more...]
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