Can we have some real talk about reviews and testimonials? No one denies they help sites like Amazon or Expedia. But are they still useful for regular businesses like yours? If you run a small business, you may be wondering: The short … [Read more...]
Clear or Clever? How to Write Website Content for Your Business
Take a look at your home page. Does the writing on your website make it easy to understand—at first glance—what your business does and for whom? If not, it’s time for a rewrite. Your website makes the first impression for your business. And … [Read more...]
Does Your Website Home Page Pass the Test for Visitors?
You’ve got 3 seconds. That’s how long a visitor gives you when they land on your website. In that time, you have to convince them to stick around. Consider it a test. And your home page is the make-or-break factor in whether they stay to see … [Read more...]