We like to save time in our business. How about you? What about saving time while also doing great marketing? And is this possible? Yes, it is, with a powerful marketing strategy you’ve probably never heard of: Lifecycle Marketing for small business.
We break it down below, but in a nutshell, it helps you level up your marketing and reach your customers consistently and in a new way.
So, what’s lifecycle marketing for small business?
It’s about using a system to attract, convert and retain customers throughout their experience with you. This is from the moment they first hear about your business to the moment they become a loyal customer. Once it’s set up, it can also be automated.
Here’s a graphic to give you a better picture of the process.
Why is lifecycle marketing a good idea for small business?
Let’s face it, we’re all busy people, and our customers are too. They don’t always have time to reach out or engage with our businesses, so we need to find a way to remind them we’re here, without being too pushy.
That’s where lifecycle marketing automation comes in.
How it works
It’s all about reaching out to prospects or customers at the perfect time to get things moving forward.
You do this by creating a series of messages and content, from simple emails and texts to videos or demos—anything that would catch your customer’s attention—and set it up so each one is delivered after it’s triggered by a certain action or within a certain timeframe.
A couple of examples…
Imagine using it to boost upselling and cross-selling. For example, if a customer buys a certain service, it can trigger a message you’ve written to suggest a complementary service that might be of interest.
It’s also great for nurturing leads over time. With it, you can send prospects information that will help them decide on your product or service. Start with personalized emails, send educational content, or offer consultations or demos.
You also need to make sure your messages are personalized and relevant to each customer. That’s why segmenting your audience into different lists is key. Sounds like more work, but with this type of system, it’s built in.
Are certain people interested in only one of your services/products? No problem. They’re tagged, so you can reach them with specific messages. Maybe you want to reach out to only business/wholesale clients instead of consumer or retail clients? Done. Targeted messages are supremely easy with this type of system.
Let’s not forget about the power of personalization
When you use lifecycle marketing to send personalized messages, you’re building relationships with your customers. They’ll feel like you understand their needs and preferences, and that you’re there to support them throughout their experience. This can lead to increased loyalty, repeat business, and referrals.
And, just to be clear, the delivery is automated, not the messaging or communication. Messages will still come from you and your business. This is not about using AI or Chat GPT. No one wants to hear from an AI!
Why should you care about lifecycle marketing?
First of all, it’s incredibly efficient. Once you set up your system or campaigns, they’ll keep running in the background without you having to babysit. That means you can focus on other aspects of your business, like creating new products or services.
The efficiency is a big time saver, but it also leads to higher engagement. Because you’re sending targeted messages that are relevant to each person. When people feel you’re speaking directly to them, they’re more likely to take your favorite step – open their wallets.
At this point you might be thinking: ” I don’t have the time or resources to set this up.” Well, that’s where marketing automation tools come in. There are a variety of tools out there to help with this.
Our favorite tool is Keap. We like it so much we’ve become a Keap-certified partner. We feel it’s truly set up to help small business. With it, you can attract potential customers, sell to them, and deliver an experience that impresses them and keeps them coming back—with referrals.
No more losing leads or chasing down weak ones. This helps you stay organized, sell efficiently and keep in touch, without a lot of wasted time or effort.
Marketing professionals like us can help you manage it too. 🙂
Want to talk about lifecycle marketing for your business? Let us know below or send an email.