Tightening belts and slashing budgets. It’s what usually happens when there’s talk about the “R” word—recession. But slashing your marketing budget is not the best move. We've seen this cycle happen before and know the effects. The Harvard … [Read more...]
Are You Sending Lead-Nurturing Emails for Your Small Business?
Technology is a wonderful thing. We may have a frustrating relationship with it, but it’s an entrepreneur’s best friend. Because tech tools can save us time and money by handling daily tasks, and many marketing tasks. Like staying in touch with … [Read more...]
10 Email Marketing Mistakes Every Small Business Should Avoid
The war going on in email inboxes can seem challenging. Subject line too vague or confusing? DELETED. Use the wrong words in your email and look like spam? SENT TO THE SPAM FOLDER. Too long since your last email and they forgot who you are? … [Read more...]
Big Biz Tools for Small Biz Success: Lifecycle Marketing for Small Business
We like to save time in our business. How about you? What about saving time while also doing great marketing? And is this possible? Yes, it is, with a powerful marketing strategy you’ve probably never heard of: Lifecycle Marketing for small … [Read more...]
The Top Dos and Don’ts of Small Biz Contests & Sweepstakes
We see a surge of contests and sweepstakes at certain times of year as small businesses get creative with their promotions for different holidays or seasons. Are contests or sweepstakes a good idea? Yes, they can be great! Are they easy and … [Read more...]
Have You Checked Your Marketing Results?
As we set our business goals each year, it’s a good time to see just how well our marketing worked last year. Have you checked your results recently? In small business marketing, it’s crucial to see whether or not you’ve reached your goals. You … [Read more...]
Seasonal Marketing: It Makes Your Small Biz Garden Grow
Smell the pumpkin spice in the air? Yes, it’s that time of year when many consumer product brands jump on this holiday flavor. It’s so prevalent now we all joke about it, but they still do it. And there’s a good reason for that. It sells. We … [Read more...]
How to Build Online Marketing for Small Business Success
When a friend mentioned her husband was starting a small business during the pandemic, it didn’t sound like a good idea. I figured his timing couldn’t be worse. Well, that was a year ago and I've been proven wrong. His business is doing well. And … [Read more...]
8 Ways to Shoot Better Photos and Boost Your Marketing
How do you make your brand or company stand out on social media? One way is to use great photos or videos. Take a cue from businesses that are successfully using good images to gain followers and visibility. It’s something you can do too. Our … [Read more...]
How You’re Silently Losing Leads on Your Small Biz Website
You’re silently losing leads every day and don’t even know it. Here’s a scenario. Imagine you’re going about your usual day as a small business owner, when you get a question from a prospect. “Do you offer a warranty too?” You quickly answer and … [Read more...]