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10 Email Marketing Mistakes Every Small Business Should Avoid

June 7, 2023 By Kelly Butcher Leave a Comment

The war going on in email inboxes can seem challenging. Subject line too vague or confusing? DELETED. Use the wrong words in your email and look like spam? SENT TO THE SPAM FOLDER. Too long since your last email and they forgot who you are? … [Read more...]

Filed Under: E-mail marketing Tagged With: marketing for small business, small business marketing strategy

Big Biz Tools for Small Biz Success: Lifecycle Marketing for Small Business

March 30, 2023 By Kelly Butcher Leave a Comment

We like to save time in our business. How about you? What about saving time while also doing great marketing? And is this possible? Yes, it is, with a powerful marketing strategy you’ve probably never heard of: Lifecycle Marketing for small … [Read more...]

Filed Under: Business, Marketing Strategy Tagged With: growing a small business, marketing for small business, small business marketing strategy

The Top Dos and Don’ts of Small Biz Contests & Sweepstakes

May 4, 2022 By Kelly Butcher Leave a Comment

We see a surge of contests and sweepstakes at certain times of year as small businesses get creative with their promotions for different holidays or seasons. Are contests or sweepstakes a good idea? Yes, they can be great! Are they easy and … [Read more...]

Filed Under: Internet Marketing, Social Media Marketing Tagged With: marketing for small business, marketing ideas for home service businesses

Have You Checked Your Marketing Results?

May 4, 2022 By Kelly Butcher Leave a Comment

Graph showing an increase in sales

As we set our business goals each year, it’s a good time to see just how well our marketing worked last year. Have you checked your results recently? In small business marketing, it’s crucial to see whether or not you’ve reached your goals. You … [Read more...]

Filed Under: Business, Internet Marketing, Marketing Strategy Tagged With: growing a small business, marketing for contractors, marketing for home service business, marketing for small business

Seasonal Marketing: It Makes Your Small Biz Garden Grow

November 10, 2021 By Kelly Butcher Leave a Comment

Smell the pumpkin spice in the air? Yes, it’s that time of year when many consumer product brands jump on this holiday flavor. It’s so prevalent now we all joke about it, but they still do it. And there’s a good reason for that. It sells. We … [Read more...]

Filed Under: Marketing Strategy Tagged With: growing a small business, marketing for home service business, marketing for small business, small business marketing strategy

How to Build Online Marketing for Small Business Success

October 14, 2021 By Kelly Butcher Leave a Comment

When a friend mentioned her husband was starting a small business during the pandemic, it didn’t sound like a good idea. I figured his timing couldn’t be worse. Well, that was a year ago and I've been proven wrong. His business is doing well. And … [Read more...]

Filed Under: Business, Marketing Strategy Tagged With: growing a small business, marketing for home service business, marketing for small business, small business marketing strategy

8 Ways to Shoot Better Photos and Boost Your Marketing

September 29, 2021 By Kelly Butcher Leave a Comment

Photographer holding camera

How do you make your brand or company stand out on social media? One way is to use great photos or videos. Take a cue from businesses that are successfully using good images to gain followers and visibility. It’s something you can do too.   Our … [Read more...]

Filed Under: Business, Social Media, Social Media Marketing Tagged With: marketing for contractors, marketing for home service business, marketing for small business, small business marketing strategy

How You’re Silently Losing Leads on Your Small Biz Website

June 29, 2021 By Kelly Butcher Leave a Comment

You’re silently losing leads every day and don’t even know it. Here’s a scenario. Imagine you’re going about your usual day as a small business owner, when you get a question from a prospect. “Do you offer a warranty too?” You quickly answer and … [Read more...]

Filed Under: Business, Internet Marketing Tagged With: growing a small business, lead generation for small business, marketing for small business

Why Your Small Business Website Isn’t Bringing in Leads

January 26, 2021 By Kelly Butcher Leave a Comment

You’ve spent hundreds or even thousands on your business website and you’re proud of it. Problem is… it’s not bringing in leads. What happened? Like many small business owners, you have a website that includes the right information: what you … [Read more...]

Filed Under: Business, Internet Marketing, Marketing Strategy Tagged With: growing a small business, marketing for contractors, marketing for home service business, marketing for small business, small business marketing strategy

Ignore Trend Lists – Your 2021 Small Biz Marketing Plan Should Include This

December 9, 2020 By Kelly Butcher Leave a Comment

Every year, we see lists of the top new marketing trends. And every year, we wonder if the list will be worth recommending. Have we done the things on these lists? Many, not all. Do we recommend all of those things to our clients? No. Want to … [Read more...]

Filed Under: Internet Marketing, Marketing Strategy Tagged With: marketing for small business, small business marketing strategy

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