We see a surge of contests and sweepstakes at certain times of year as small businesses get creative with their promotions for different holidays or seasons. Are contests or sweepstakes a good idea? Yes, they can be great! Are they easy and … [Read more...]
Have You Checked Last Year’s Marketing Results?
As we set our business goals each year, it’s a good time to see just how well our marketing worked last year. Have you checked your results recently? In small business marketing, it’s crucial to see whether or not you’ve reached your goals. You … [Read more...]
Seasonal Marketing: It Makes Your Small Biz Garden Grow
Smell the pumpkin spice in the air? Yes, it’s that time of year when many consumer product brands jump on this holiday flavor. It’s so prevalent now we all joke about it, but they still do it. And there’s a good reason for that. It sells. We … [Read more...]
How to Build Online Marketing for Small Business Success
When a friend mentioned her husband was starting a small business during the pandemic, it didn’t sound like a good idea. I figured his timing couldn’t be worse. Well, that was a year ago and I've been proven wrong. His business is doing well. And … [Read more...]
8 Ways to Shoot Better Photos and Boost Your Marketing
How do you make your brand or company stand out on social media? One way is to use great photos or videos. Take a cue from businesses that are successfully using good images to gain followers and visibility. It’s something you can do too. Our … [Read more...]
How You’re Silently Losing Leads on Your Small Biz Website
You’re silently losing leads every day and don’t even know it. Here’s a scenario. Imagine you’re going about your usual day as a small business owner, when you get a question from a prospect. “Do you offer a warranty too?” You quickly answer and … [Read more...]
Why Your Small Business Website Isn’t Bringing in Leads
You’ve spent hundreds or even thousands on your business website and you’re proud of it. Problem is… it’s not bringing in leads. What happened? Like many small business owners, you have a website that includes the right information: what you … [Read more...]
Ignore Trend Lists – Your 2021 Small Biz Marketing Plan Should Include This
Every year, we see lists of the top new marketing trends. And every year, we wonder if the list will be worth recommending. Have we done the things on these lists? Many, not all. Do we recommend all of those things to our clients? No. Want to … [Read more...]
Save Time & Money with These Affordable Marketing Tools for Small Businesses
What are the biggest obstacles for small business owners doing online marketing? Knowing what to do first and how to do it. We’ve got you covered on what to do first. Check out our action plan on which marketing tactics to use first. As for how, … [Read more...]