Boasting more than 1.3 billion monthly users, Facebook is the world’s most popular and widely used social media network. Business owners can leverage the power of Facebook to attract new customers and generate more sales.
#1) Add a Facebook ‘Like’ Box Widget to Your Website
Ever notice boxes on websites that allow you to like a Facebook page? Using this same tactic on your website can drive tons of new likes to your Facebook page. Visitors can simply click the “like” button within the widget to like your Facebook page, without ever leaving your website. If your website runs the WordPress content management system (CMS), check out this plugin. It will place a like box for pages directly on your website.
#2) Comment on Other Facebook Pages
How can commenting on other pages help to promote your brand’s Facebook page? Well, other users will notice your comment (hopefully), some of whom will visit your page to learn more about your business. In order for this to work, however, you’ll need to comment as your brand’s page and not your personal profile. To switch from your personal profile to your page, click the downwards-facing arrow at the top of your Facebook account and choose “Use Facebook as:”
#3) Facebook Ads
If you’re willing to invest the necessary money, Facebook Ads can prove useful in driving new users to your page. Once you’ve created a post that you believe is relevant to your target audience, click the “Boost Post” button at the bottom-right corner and follow the on-screen instructions. The tool will automatically create an ad that mirrors the post, driving new users to your page.
#4) Invite Your Friends
There’s no easier way to give your Facebook page an initial boost of traffic/visibility than by inviting your friends. To do this, simply click the “Build Audience” button from your admin pane and choose “Invite Friends.” You can specify which friends you would like to invite, or you can invite all of them (the latter is recommended). Keep in mind that your friends must accept the invitation before they will
#5) Off-Line Promotion
Don’t focus your Facebook marketing efforts strictly on digital techniques. Whether it’s fliers, t-shirts, hats, or signs, include your Facebook page URL in as much offline material as possible. It may not have the same effect as online promotional techniques, but will bring some users to your page – and those users may share the page with their friends, who then share it with their friends.
If you are overwhelmed with finding the time to setup a Facebook page for your business or posting consistently to your page, contact us. We can help!