As we set our business goals each year, it’s a good time to see just how well our marketing worked last year. Have you checked your results recently? In small business marketing, it’s crucial to see whether or not you’ve reached your goals. You … [Read more...]
8 Ways to Shoot Better Photos and Boost Your Marketing
How do you make your brand or company stand out on social media? One way is to use great photos or videos. Take a cue from businesses that are successfully using good images to gain followers and visibility. It’s something you can do too. Our … [Read more...]
Video Marketing 101 for Small Biz & Contractors
Video content is great for engaging with fans and getting more eyes on your business. The problem is knowing what kinds of videos to create. Should you show work behind-the-scenes? Talk about your product or service? Do something more … [Read more...]
Don’t Get Social Media? Steal Our Top Post Ideas for Contractors
Know why people like social media so much? Because it gives them a sense of belonging and connectedness. This is from a study by the University of Queensland’s School of Psychology. Yet many contractors and small business owners avoid social … [Read more...]
Why Your Small Business Website Isn’t Bringing in Leads
You’ve spent hundreds or even thousands on your business website and you’re proud of it. Problem is… it’s not bringing in leads. What happened? Like many small business owners, you have a website that includes the right information: what you … [Read more...]
Save Time & Money with These Affordable Marketing Tools for Small Businesses
What are the biggest obstacles for small business owners doing online marketing? Knowing what to do first and how to do it. We’ve got you covered on what to do first. Check out our action plan on which marketing tactics to use first. As for how, … [Read more...]
Which Marketing Tactics Should You Start with First? An Action Plan
Feel like there’s not enough time, money or clarity to get results with marketing? You can continue trying different things—some time on social media here, a few blog posts or emails there—or you can get an action plan together to reach your … [Read more...]
Real Advice About Setting a Marketing Budget for a Small Business
Talk of marketing budgets, goals and strategies can seem overly complicated or unnecessary when you just want to run your small business. But having a budget and a plan will help you save money. Really. As we mentioned in our post about … [Read more...]
5 Quick Ways to Drive Traffic to Your Website in 2020
Get more visitors to your website they said. It’ll help you gain more business they said. Yes, getting more eyes on your content can lead to sales. But how are you supposed to get that started? While paid ads are the quickest way to get more … [Read more...]
Is Your Site Too Old? The Top 3 Reasons to Redesign Your Website
Old school is not so cool on the internet. This is especially true for business websites in need of a redesign. Because, unfortunately, most people will judge your business based on your website. And what worked even 5 years ago, won’t work … [Read more...]