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New Year, New Rules—Your 2025 Email Marketing Wake-Up Call

January 23, 2025 By Kelly Butcher Leave a Comment

Are you still emailing like you did in 2015? Or even 2022? If so, we’re sorry to inform you that your emails are living their lives in spam city – a land where much time and money goes to waste. There are new email rules and updates that have … [Read more...]

Filed Under: E-mail marketing Tagged With: marketing for contractors, marketing for small business

5 Small Biz Marketing Ideas for a Slowing Economy

November 7, 2023 By Kelly Butcher Leave a Comment

Tightening belts and slashing budgets. It’s what usually happens when there’s talk about the “R” word—recession. But slashing your marketing budget is not the best move. We've seen this cycle happen before and know the effects. The Harvard … [Read more...]

Filed Under: Business, Internet Marketing, Marketing Strategy Tagged With: growing a small business, marketing for contractors, marketing for small business, small business marketing strategy

Top 4 Review Sites for Our Contractor & Home-Service Biz Clients

July 14, 2023 By Kelly Butcher Leave a Comment

Trust. You might think it’s a mushy or over-hyped concept, but it’s vital to the success of your business. It’s also not easily won. In a 2021 survey of consumers, only 34% said they trust the brands they use. Yet more than 80% of them said trust … [Read more...]

Filed Under: Local Search Engine Optimization, Local SEO Tagged With: marketing for contractors, marketing for home service business, online reviews for businesses

Have You Checked Your Marketing Results?

May 4, 2022 By Kelly Butcher Leave a Comment

Graph showing an increase in sales

As we set our business goals each year, it’s a good time to see just how well our marketing worked last year. Have you checked your results recently? In small business marketing, it’s crucial to see whether or not you’ve reached your goals. You … [Read more...]

Filed Under: Business, Internet Marketing, Marketing Strategy Tagged With: growing a small business, marketing for contractors, marketing for home service business, marketing for small business

8 Ways to Shoot Better Photos and Boost Your Marketing

September 29, 2021 By Kelly Butcher Leave a Comment

Photographer holding camera

How do you make your brand or company stand out on social media? One way is to use great photos or videos. Take a cue from businesses that are successfully using good images to gain followers and visibility. It’s something you can do too.   Our … [Read more...]

Filed Under: Business, Social Media, Social Media Marketing Tagged With: marketing for contractors, marketing for home service business, marketing for small business, small business marketing strategy

Video Marketing 101 for Small Biz & Contractors

August 25, 2021 By Kelly Butcher Leave a Comment

Video Marketing Tips for Businesses

Video content is great for engaging with fans and getting more eyes on your business. The problem is knowing what kinds of videos to create. Should you show work behind-the-scenes? Talk about your product or service? Do something more … [Read more...]

Filed Under: General Contractor, Social Media Marketing Tagged With: marketing for contractors, marketing for home service business, video marketing

Don’t Get Social Media? Steal Our Top Post Ideas for Contractors

June 29, 2021 By Kelly Butcher 2 Comments

Know why people like social media so much? Because it gives them a sense of belonging and connectedness. This is from a study by the University of Queensland’s School of Psychology. Yet many contractors and small business owners avoid social … [Read more...]

Filed Under: General Contractor, Internet Marketing, Social Media, Social Media Marketing Tagged With: marketing for contractors, marketing for home service business, marketing ideas for home service businesses, social media

Why Your Small Business Website Isn’t Bringing in Leads

January 26, 2021 By Kelly Butcher Leave a Comment

You’ve spent hundreds or even thousands on your business website and you’re proud of it. Problem is… it’s not bringing in leads. What happened? Like many small business owners, you have a website that includes the right information: what you … [Read more...]

Filed Under: Business, Internet Marketing, Marketing Strategy Tagged With: growing a small business, marketing for contractors, marketing for home service business, marketing for small business, small business marketing strategy

Save Time & Money with These Affordable Marketing Tools for Small Businesses

May 26, 2020 By Kelly Butcher Leave a Comment

Save Time and Money Piggy Bank and Clock

What are the biggest obstacles for small business owners doing online marketing? Knowing what to do first and how to do it. We’ve got you covered on what to do first. Check out our action plan on which marketing tactics to use first. As for how, … [Read more...]

Filed Under: Internet Marketing Tagged With: affordable marketing tools, marketing for contractors, marketing for home service business, marketing for small business

Which Marketing Tactics Should You Start with First? An Action Plan

April 6, 2020 By Kelly Butcher Leave a Comment

Internet Marketing Action Plan

Feel like there’s not enough time, money or clarity to get results with marketing? You can continue trying different things—some time on social media here, a few blog posts or emails there—or you can get an action plan together to reach your … [Read more...]

Filed Under: Internet Marketing, Marketing Strategy Tagged With: local seo for small businesses, marketing for contractors, marketing for home service business, small business marketing strategy

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Recent Blog Posts

  • New Year, New Rules—Your 2025 Email Marketing Wake-Up Call
  • Streamline Your 2025 Marketing with Expert Help
  • Psychological Pricing Strategies to Boost Your Holiday Promotions
  • Should You Market Your Small Business to Gen Z?
  • Better Marketing with Customer Avatars—The What, Why & How

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