Simplification Services

  • Home
  • Our Team
    • Kelly Butcher, Owner
    • Testimonials
  • Services
    • Discover Our Services
    • Online Business Manager Services
    • Internet Marketing Services
      • Marketing Strategy
        • Develop a Marketing Strategy in Five Easy Steps
      • Social Media Marketing
        • Social Media Site Review
      • Email Marketing
      • Blogging
      • Pay-Per-Click Advertising
      • Local SEO
        • Google My Business Management Service
  • General Contractors
    • General Contractor/Home Remodeler Marketing Quickstart Guide
  • Blog
  • Contact Us

5 Small Biz Marketing Ideas for a Slowing Economy

November 7, 2023 By Kelly Butcher Leave a Comment

Tightening belts and slashing budgets. It’s what usually happens when there’s talk about the “R” word—recession. But slashing your marketing budget is not the best move. We've seen this cycle happen before and know the effects. The Harvard … [Read more...]

Filed Under: Business, Internet Marketing, Marketing Strategy Tagged With: growing a small business, marketing for contractors, marketing for small business, small business marketing strategy

4 Best Ways to Use QR Codes for Small Business

October 23, 2023 By Kelly Butcher 1 Comment

If you had asked us about QR codes for small business 5 to 10 years ago, we would have told you not to bother. Really. They were confusing for most (still are for some), required a special app, and weren’t widely used. In fact, you’ll still … [Read more...]

Filed Under: Internet Marketing, Marketing Strategy

How to Make Holiday Promotions Stand Out for a Service Biz

October 23, 2023 By Kelly Butcher Leave a Comment

'Tis soon the season to add a bit of sparkle with a holiday promotion. If you have a service-focused business, you may have looked on with envy at the many options available for product sales promotions. But worry not! We’ll explore the art of … [Read more...]

Filed Under: Holiday Marketing, Marketing Strategy

How CRMs Improve Lead Follow-Up for Small Businesses

September 8, 2023 By Kelly Butcher Leave a Comment

Not all leads are created equal. Some prospects will see your website, will like what they see, and will buy right away. Others won’t. Those others will need a little more convincing. Maybe a lot more. Do you have time to nurture them all … [Read more...]

Filed Under: Business, Online Business Manager Tagged With: growing a small business, OBM for small business

Top 4 Review Sites for Our Contractor & Home-Service Biz Clients

July 14, 2023 By Kelly Butcher Leave a Comment

Trust. You might think it’s a mushy or over-hyped concept, but it’s vital to the success of your business. It’s also not easily won. In a 2021 survey of consumers, only 34% said they trust the brands they use. Yet more than 80% of them said trust … [Read more...]

Filed Under: Local Search Engine Optimization, Local SEO Tagged With: marketing for contractors, marketing for home service business, online reviews for businesses

Are You Sending Lead-Nurturing Emails for Your Small Business?

June 22, 2023 By Kelly Butcher Leave a Comment

Technology is a wonderful thing. We may have a frustrating relationship with it, but it’s an entrepreneur’s best friend. Because tech tools can save us time and money by handling daily tasks, and many marketing tasks. Like staying in touch with … [Read more...]

Filed Under: E-mail marketing Tagged With: marketing for small business, marketing ideas for home service businesses, small business marketing strategy

10 Email Marketing Mistakes Every Small Business Should Avoid

June 7, 2023 By Kelly Butcher Leave a Comment

The war going on in email inboxes can seem challenging. Subject line too vague or confusing? DELETED. Use the wrong words in your email and look like spam? SENT TO THE SPAM FOLDER. Too long since your last email and they forgot who you are? … [Read more...]

Filed Under: E-mail marketing Tagged With: marketing for small business, small business marketing strategy

Does Your Website Home Page Pass the Test for Visitors?

May 8, 2023 By Kelly Butcher Leave a Comment

You’ve got 3 seconds. That’s how long a visitor gives you when they land on your website. In that time, you have to convince them to stick around. Consider it a test. And your home page is the make-or-break factor in whether they stay to see … [Read more...]

Filed Under: Internet Marketing, Marketing Strategy, Websites for Small Business

5 Ways Automation Can Grow Your Small Business

May 5, 2023 By Kelly Butcher Leave a Comment

Automation. What does that word mean to you? It’s a term thrown around a lot these days. And it might sound like it’s about using robots, artificial intelligence (AI), or expensive software. But, in reality, automation can be as simple as … [Read more...]

Filed Under: Business, Online Business Manager, Time management Tagged With: growing a small business, OBM for small business, online business manager

How an FAQ Page Will Help Your Small Business Website Sell

April 24, 2023 By Kelly Butcher Leave a Comment

“Should I stay or should I go?” No, we’re not singing the song by The Clash. This is a question that’s being asked on your website every day. Every day, visitors will: Sometimes the decision comes down to a question about your product … [Read more...]

Filed Under: Marketing Strategy, Search Engine Optimization, SEO Tagged With: website optimization for small business

  • « Previous Page
  • 1
  • 2
  • 3
  • 4
  • …
  • 7
  • Next Page »

Are You Ready to Hire an OBM? Take the Quiz!

There are a few things that will determine whether you’re ready to hire an Online Business Manager. Take our quick 5-question quiz and immediately get your results!
Take the Quiz!

Connect With Us

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter

Recent Blog Posts

  • What Last Year’s Marketing is Trying to Tell You
  • New Year, New Rules—Your 2025 Email Marketing Wake-Up Call
  • Streamline Your 2025 Marketing with Expert Help
  • Psychological Pricing Strategies to Boost Your Holiday Promotions
  • Should You Market Your Small Business to Gen Z?

Get in Touch

512-779-5626
Contact Us!

Connect With Us

  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter
  • YouTube

Search this Website

Copyright © 2025 Simplification Services · Policies & Terms
Built, Hosted and Managed by Digital Donkey Marketing