Are podcasts in your small business marketing mix? No? If you’ve been ignoring them because you think they’re for tech bros or news junkies, think again. You’re missing out on a low-cost method to reach prospects. Podcasts are the evolved version … [Read more...]
How an OBM Can Help You Use AI for Your Small Business
Everyone’s talking about AI and how to use it in business. But no one is talking about a real issue... overcoming the resistance to using it. Because the reality is, most small business owners don’t want more tech tools. They want less … [Read more...]
What You Should Know About AI for Small Business Marketing
You can’t read about small business marketing without hearing about AI. And right now, everyone's telling you it should be at the top of your list. You may be feeling peer pressure to use it or FOMO (Fear of Missing Out) if you don’t, but don’t … [Read more...]
What Last Year’s Marketing is Trying to Tell You
Were you surprised by your “Year in Review” on your music streaming service this year? I’m often surprised by what didn’t make my top list as much as what did. It's not just about nostalgia. It's about seeing data that didn’t match my … [Read more...]
New Year, New Rules: Your 2025 Email Marketing Wake-Up Call
Are you still emailing like you did in 2015? Or even 2022? If so, we’re sorry to inform you that your emails are living their lives in spam city – a land where much time and money goes to waste. There are new email rules and updates that have … [Read more...]
Streamline Your 2025 Marketing with Expert Help
Marketing isn’t complicated. It may seem so, because of all the digital tools and platforms involved, but at the end of the day, we’re still using some of the same strategies to get leads and drive sales. Why does it seem so difficult? Time … [Read more...]
Psychological Pricing Strategies to Boost Your Holiday Promotions
It’s close to that time of year and while we’d ordinarily write about how to make your holiday promotions pop, this year we’re going to focus on how to make them ring—as in, ring in those holiday sales. We’re talking about psychological pricing … [Read more...]
Should You Market Your Small Business to Gen Z?
If you’re reading this, you’ve probably wondered about Generation Z’s potential for your business— and with good reason. This generation is growing in number and buying power. But are Gen Zers a good market for you? And should you spend time … [Read more...]
Better Marketing with Customer Avatars—The What, Why & How
Marketing is like fishing. To catch a certain type of fish, you need to use the right bait and go to an area they’re known to frequent. If you use a bigger tool like a net, you might rake in more fish, but there’s no telling what kind you’ll … [Read more...]
How an OBM Helps You Expand Your Business
How much time do you have for expansion planning and strategy? We’re guessing not much. With an OBM or Online Business Manager, you’ll have time to get that done. Because that’s one of our superpowers… structuring businesses so that they … [Read more...]
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