If you’re reading this, you’ve probably wondered about Generation Z’s potential for your business— and with good reason. This generation is growing in number and buying power. But are Gen Zers a good market for you? And should you spend time … [Read more...]
Top 4 Review Sites for Our Contractor & Home-Service Biz Clients
Trust. You might think it’s a mushy or over-hyped concept, but it’s vital to the success of your business. It’s also not easily won. In a 2021 survey of consumers, only 34% said they trust the brands they use. Yet more than 80% of them said trust … [Read more...]
Have You Checked Your Marketing Results?
As we set our business goals each year, it’s a good time to see just how well our marketing worked last year. Have you checked your results recently? In small business marketing, it’s crucial to see whether or not you’ve reached your goals. You … [Read more...]
Seasonal Marketing: It Makes Your Small Biz Garden Grow
Smell the pumpkin spice in the air? Yes, it’s that time of year when many consumer product brands jump on this holiday flavor. It’s so prevalent now we all joke about it, but they still do it. And there’s a good reason for that. It sells. We … [Read more...]
How to Build Online Marketing for Small Business Success
When a friend mentioned her husband was starting a small business during the pandemic, it didn’t sound like a good idea. I figured his timing couldn’t be worse. Well, that was a year ago and I've been proven wrong. His business is doing well. And … [Read more...]
8 Ways to Shoot Better Photos and Boost Your Marketing
How do you make your brand or company stand out on social media? One way is to use great photos or videos. Take a cue from businesses that are successfully using good images to gain followers and visibility. It’s something you can do too. Our … [Read more...]
Video Marketing 101 for Small Biz & Contractors
Video content is great for engaging with fans and getting more eyes on your business. The problem is knowing what kinds of videos to create. Should you show work behind-the-scenes? Talk about your product or service? Do something more … [Read more...]
Don’t Get Social Media? Steal Our Top Post Ideas for Contractors
Know why people like social media so much? Because it gives them a sense of belonging and connectedness. This is from a study by the University of Queensland’s School of Psychology. Yet many contractors and small business owners avoid social … [Read more...]
3 Key Steps to Getting Leads as a Remodeling Contractor
What does it take to get leads online? Wish we could say it’s easy, but that wouldn’t be true. It isn’t hard though, if you focus on 3 key elements. To get leads online, make sure your remodeling service website: Can be found in an online … [Read more...]
Why Your Small Business Website Isn’t Bringing in Leads
You’ve spent hundreds or even thousands on your business website and you’re proud of it. Problem is… it’s not bringing in leads. What happened? Like many small business owners, you have a website that includes the right information: what you … [Read more...]