“Should I stay or should I go?” No, we’re not singing the song by The Clash. This is a question that’s being asked on your website every day. Every day, visitors will: Sometimes the decision comes down to a question about your product … [Read more...]
Big Biz Tools for Small Biz Success: Lifecycle Marketing for Small Business
We like to save time in our business. How about you? What about saving time while also doing great marketing? And is this possible? Yes, it is, with a powerful marketing strategy you’ve probably never heard of: Lifecycle Marketing for small … [Read more...]
3 Last-Minute Holiday Promotion Ideas for Small Business
We’re betting you’re pretty busy right now. Running a small business is no small feat, especially during the holidays. Putting together a holiday promotion for your small business might have fallen off your list or might not even be on the … [Read more...]
Have You Checked Your Marketing Results?
As we set our business goals each year, it’s a good time to see just how well our marketing worked last year. Have you checked your results recently? In small business marketing, it’s crucial to see whether or not you’ve reached your goals. You … [Read more...]
Seasonal Marketing: It Makes Your Small Biz Garden Grow
Smell the pumpkin spice in the air? Yes, it’s that time of year when many consumer product brands jump on this holiday flavor. It’s so prevalent now we all joke about it, but they still do it. And there’s a good reason for that. It sells. We … [Read more...]
How to Build Online Marketing for Small Business Success
When a friend mentioned her husband was starting a small business during the pandemic, it didn’t sound like a good idea. I figured his timing couldn’t be worse. Well, that was a year ago and I've been proven wrong. His business is doing well. And … [Read more...]
What to Look for in a Marketing Pro Who’ll Help You Reach Your Business Goals
There comes a time when you know you need help with marketing, but don’t know where to start. What should you look for in a marketing pro and how do you choose the right one? A recommendation from a friend may sound good, but you still aren’t sure … [Read more...]
Outsourcing: How to Work Less and Do More for Your Small Business
Don’t know about you, but we’re pretty far from having a 4-hour workweek running our small business. Tim Ferriss promoted this idea in his bestselling book of the same name. His motto: do the few things that will lead to the biggest progress. … [Read more...]
Why Your Small Business Website Isn’t Bringing in Leads
You’ve spent hundreds or even thousands on your business website and you’re proud of it. Problem is… it’s not bringing in leads. What happened? Like many small business owners, you have a website that includes the right information: what you … [Read more...]
Ignore Trend Lists – Your 2021 Small Biz Marketing Plan Should Include This
Every year, we see lists of the top new marketing trends. And every year, we wonder if the list will be worth recommending. Have we done the things on these lists? Many, not all. Do we recommend all of those things to our clients? No. Want to … [Read more...]