The phrase "a picture is worth a thousand words" is often used in marketing. It refers to the notion that a complex idea can be conveyed with just a single image or that an image conveys its meaning more effectively than a description does. This … [Read more...]
5 Smart Ways to Gain Social Media Followers
Notice, I said 5 “smart” ways. It’s easy to purchase followers or just follow those who follow you back using an app. It's not as easy to gain genuine social media followers organically, but here are a few tips to help you out. 1. Develop a … [Read more...]
5 Tips for Determining your Target Market on Social Media
LinkedIn, Facebook, Instagram, Twitter, Snapchat, Pinterest, the list goes on and on. You know your target market is using and engaging with brands on social media, but how do you choose which social media platform on which to focus? Narrowing … [Read more...]
How to Set Social Media Goals
Before getting too involved with social media, it’s a great idea to set goals for what you’d like to accomplish. Marketing a business on social media makes good sense, but it’s not easy. Managing a social media account takes time, patience and … [Read more...]
Instagram Introduces New Marketing Tools
If you're a small business owner who uses Instagram to promote your products and/or services, you should check out the new Instagram marketing tools offered by this photo-centric social media network. More than 200,000 advertisers currently use … [Read more...]
4 Tips to Optimize a Google My Business Listing
Google My Business has become a hot topic among search marketing experts in recent months. Formerly known as Google Places, this free service allows local businesses to display their information on Google Search and Google Maps. And according to Moz, … [Read more...]
Pinterest Rolls Out New Promoted Video Pins
Looking to expand your reach on Pinterest? While the social media network has offered paid advertising in the form of Promoted Pins for quite some time now, there's a new option being offered to businesses in the U.S. and U.K. Read more about … [Read more...]
Facebook Rolls Out New Page Layout
The next time you log into your company's Facebook Page, you'll probably notice something different – well, a few different things. The social media networking giant has revamped its Pages, focusing on a cleaner and more coherent design to emphasize … [Read more...]
6 Questions to Ask About Your Social Media Marketing Campaigns
What's Your Return on Investment? Assuming you are using paid social media platforms to produce your business and its respective products or services, you should calculate your return on investment (ROI). Without this information in hand, you won't … [Read more...]
5 Easy Ways to Improve Your Facebook Ads Campaigns
Facebook Ads offers an effective way for small businesses to promote their products and services on the world's largest social media network. While you can always use a Facebook Page for promotion, this self-serving ad platform offers significantly … [Read more...]
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