Are you using social media as part of your business's overall marketing strategy? If not, you should be. According to SalesForce's 2016 State of Marketing Report, 75% of retailers and marketers believe that social media is driving a positive return … [Read more...]
Video Ads Coming Soon to Facebook’s Instant Articles
Instant Articles has been a game-changer for brands and businesses that use Facebook to connect with their respective audiences. Using the same technology powering the Facebook app, it allows articles and rich media to load instantly. And when users … [Read more...]
5 Ways to Build Your Brand Using Social Media
Regardless of your business's niche or industry, maintaining a strong brand image is essential to its success. When your target audience knows your business and associates it with your respective product or service, they'll naturally feel more … [Read more...]
Facebook Launches Canvas Ads
Facebook has launched a new platform on which advertisers can display their products, services and promotional messages. Known as Canvas Ads, it allows for full-page, rich media advertisements inside of Facebook itself. Upon clicking a News Feed post … [Read more...]
How to Enhance Your Social Media Content
Strong content is the driving force behind every successful brand's social media presence. Without content, there's no reason for people to follow or “like” your page. So, what can you do to enhance your content on social media and attract more … [Read more...]
2016 Social Media Marketing Resolutions for Small Businesses
With 2016 officially here, there's no better time than now for small business owners to reevaluate their social media marketing campaigns. This means making certain “resolutions” to enhance your efforts and capture a greater portion of your … [Read more...]
6 Tips to Increase User Engagement on Facebook
Post New Updates Monday Through Thursday According to a study conducted by Optimizely, the best time to post updates on Facebook is between Monday and Thursday. This is when the most users are online, meaning more people will see your posts. Now, … [Read more...]
Search Optimization Tips for YouTube Videos
Boasting over one billion users and counting, YouTube is retains its title as being the most popular video-sharing platform. Each day, users watch hundreds of millions of hours worth of video on YouTube. It's available in more than 70 countries, with … [Read more...]
Copyright Laws and Social Media: What You Should Know
There's no denying the fact that social media is an invaluable tool for promoting your product, service or brand. With nearly 3 out of 4 U.S. adults using some type of social media network, business owners can use this platform to increase sales … [Read more...]
Google Files Patent for New Email-Social Media Integration System
Google has filed a patent for a new system that allows email users to share content on their social media profiles and pages with the click of a button. Social media has exploded in terms of popularity in recent years. According to the Pew … [Read more...]
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