Are you using Instagram to promote your brand and engage with your target audience? If not, you should look at enhancing your Instagram presence. From Gatorade and Oreo to Whole Foods and Taco Bells, brands big and small use this photo-centric social … [Read more...]
The Do’s and Don’ts of Hosting a Sweepstakes on Facebook
Hosting a sweepstakes is a great way to attract new 'likes' to your Facebook page while boosting sales/conversions in the process. The allure of receiving a free t-shirt or gift card is often enough to convince a user to visit and engage on your … [Read more...]
How to Get More Twitter Followers
Twitter is a powerful marketing tool that can drive tons of new customers to your business. But like most social media networks, you must first develop a group of loyal followers. Only then can you use Twitter to effectively promote your brand. So, … [Read more...]
Are You Using Facebook Ads?
If not, you should be. Originally launched back in 2012, Facebook Ads is a self-serving advertising platform that allows business owners and advertisers to promote their brand on the social media network. If you are still skeptical of its … [Read more...]
Top 5 Ways to Promote Your Brand’s Facebook Page
Boasting more than 1.3 billion monthly users, Facebook is the world's most popular and widely used social media network. Business owners can leverage the power of Facebook to attract new customers and generate more sales. #1) Add a … [Read more...]
How Search Engine Optimization Works
It's no secret that a website's search ranking directly affects both the quality and quantity of traffic it receives. Websites that rank high for their respective target keywords will reap the benefits of more traffic and subsequently more sales. In … [Read more...]
Creating Engaging Content for Facebook Posts
Creating content that is interesting to your target audience and conducive to liking, commenting and sharing is not always an easy task. I’m always looking for ways to improve my relationship with my social media audience. One way to do this is to … [Read more...]
Top 3 Reasons For Advertising on Facebook for Your Business
I have been recommending Facebook advertising to my clients for the last two years. Traditional forms of advertising such as radio, television and even direct mail can be too expensive. Pay-per-click campaigns may be too expensive and complicated to … [Read more...]
5 Quick and Easy Blog Post Ideas
It’s happened to me again…I’m long overdue for my next Blog post and I cannot think of anything to write! If this happens to you, I hope this article will give you some suggestions for overcoming writer’s block. 1. Information about New Products or … [Read more...]
5 Simple Reasons Why Email Marketing Is Not Dead
Have you heard the phrase “email marketing is dead”? I have. I have to say that I don’t believe it’s true. I know from personal experience that I am more apt to make a purchase from information in an email offering a discount or advertising a special … [Read more...]
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