If you're a small business owner who uses Instagram to promote your products and/or services, you should check out the new Instagram marketing tools offered by this photo-centric social media network. More than 200,000 advertisers currently use … [Read more...]
Pinterest Rolls Out New Promoted Video Pins
Looking to expand your reach on Pinterest? While the social media network has offered paid advertising in the form of Promoted Pins for quite some time now, there's a new option being offered to businesses in the U.S. and U.K. Read more about … [Read more...]
Facebook Rolls Out New Page Layout
The next time you log into your company's Facebook Page, you'll probably notice something different – well, a few different things. The social media networking giant has revamped its Pages, focusing on a cleaner and more coherent design to emphasize … [Read more...]
How to Enhance Your Social Media Content
Strong content is the driving force behind every successful brand's social media presence. Without content, there's no reason for people to follow or “like” your page. So, what can you do to enhance your content on social media and attract more … [Read more...]
2016 Social Media Marketing Resolutions for Small Businesses
With 2016 officially here, there's no better time than now for small business owners to reevaluate their social media marketing campaigns. This means making certain “resolutions” to enhance your efforts and capture a greater portion of your … [Read more...]
Copyright Laws and Social Media: What You Should Know
There's no denying the fact that social media is an invaluable tool for promoting your product, service or brand. With nearly 3 out of 4 U.S. adults using some type of social media network, business owners can use this platform to increase sales … [Read more...]
Google Files Patent for New Email-Social Media Integration System
Google has filed a patent for a new system that allows email users to share content on their social media profiles and pages with the click of a button. Social media has exploded in terms of popularity in recent years. According to the Pew … [Read more...]
Creating Engaging Content for Facebook Posts
Creating content that is interesting to your target audience and conducive to liking, commenting and sharing is not always an easy task. I’m always looking for ways to improve my relationship with my social media audience. One way to do this is to … [Read more...]
6 Surefire Changes to Make to Your LinkedIn Profile to Attract Your Ideal Clients Like a Magnet!
Did you know that there are over 259 million LinkedIn users and that LinkedIn is the most popular social network for professionals? LinkedIn is not just a resume posting and job-seeking platform. It has grown into a premium online networking … [Read more...]
Facebook by the Numbers
Some of you may have a Facebook Company Page, but may be confused by the “Likes” number versus the “Talking About This” number. Here’s a screen shot from a page I like to follow: Social Media Examiner has 230,329 likes with a 5,263 talking about … [Read more...]