We’ve all heard the phrase “Content is King” when it comes increasing search engine visibility. We used to rely heavily on keywords to determine what our potential clients might be searching for and focusing our efforts on those keywords. Google … [Read more...]
Internet Marketing: How to Drive Traffic to Your Website
My definition of internet marketing refers to the delivery of promotional material via the internet to increase direct sales of goods and services both on and offline. Internet marketing includes email marketing, search engine marketing, social media … [Read more...]
Did you Know Google No Longer Provides Keyword Data?
You may be wondering why you should care that Google is no longer providing keyword data to website owners. Prior to the changes, SEO (Search Engine Optimization) specialists relied heavily on keyword data provided by Google Analytics to help drive … [Read more...]
What’s Your Passion for Business?
I have a passion for teaching and helping people. I also have a passion for working with small business owners, like me, to help them succeed. How did I figure this out? First, I made a list of the things I like to do and things I’m good at … [Read more...]
Have You Heard About Graph Search on Facebook?
How many times have you scrolled through old timeline posts or searched through a friend’s timeline or a business page looking for a particular article, joke or recipe recently shared on Facebook? This happens to me frequently when I want to reread … [Read more...]
4 Tips for Creating Engaging Content on Facebook
I’m always trying to find out how to improve my relationship with my social media audience. One way to do this is to look at how other companies encourage engagement. Case Study: One company that seems to have quite a bit of engagement is … [Read more...]
Social Media Marketing Basics
Facebook, Twitter, LinkedIn, Plaxo, Google+, Pinterest, and the list goes on and on. In this day and age of the internet and mobile devices, there are few people who haven’t heard of social media. Did you know that there are over 500 million people … [Read more...]
What’s the Difference Between a Profile and a Fan Page?
A common question I hear from potential clients is "what is the difference between a profile and a fan page on Facebook? The way I look at it is easy: a profile is for personal use and a fan page is for business. Does that mean that a profile … [Read more...]
Benefits of Posting Online Videos
I admit it - the thought of posting a video on my website is a daunting task. I know it's necessary and I recommend it to my clients, but why is it important? Attention Grabbing A video grabs the viewer's attention immediately. The sheer number … [Read more...]
Tuesday’s Tip: Schedule Facebook Posts in Advance
Facebook’s option to schedule posts on business pages has been a real timesaver when it comes to making Facebook posts on clients’ business pages. The client and I have already set the calendar detailing when posts will occur, the topic, any links, … [Read more...]