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Quality Content is Key to SEO

February 11, 2014 By Kelly Butcher Leave a Comment

We’ve all heard the phrase “Content is King” when it comes increasing search engine visibility. We used to rely heavily on keywords to determine what our potential clients might be searching for and focusing our efforts on those keywords. Google … [Read more...]

Filed Under: Internet Marketing, Search Engine Optimization, SEO, Social Media

Internet Marketing: How to Drive Traffic to Your Website

January 23, 2014 By Kelly Butcher Leave a Comment

My definition of internet marketing refers to the delivery of promotional material via the internet to increase direct sales of goods and services both on and offline. Internet marketing includes email marketing, search engine marketing, social media … [Read more...]

Filed Under: Blogging, E-mail marketing, Internet Marketing, Local Search Engine Optimization, Local SEO, Social Media, Social Media Management, Social Media Marketing

Did you Know Google No Longer Provides Keyword Data?

November 14, 2013 By Kelly Butcher Leave a Comment

You may be wondering why you should care that Google is no longer providing keyword data to website owners. Prior to the changes, SEO (Search Engine Optimization) specialists relied heavily on keyword data provided by Google Analytics to help drive … [Read more...]

Filed Under: Local Search Engine Optimization, Search Engine Optimization, SEO, Social Media, Social Media Management, Social Media Marketing

What’s Your Passion for Business?

October 16, 2013 By Kelly Butcher Leave a Comment

I have a passion for teaching and helping people.  I also have a passion for working with small business owners, like me, to help them succeed.  How did I figure this out? First, I made a list of the things I like to do and things I’m good at … [Read more...]

Filed Under: Productivity, Social Media, Social Media Management

Have You Heard About Graph Search on Facebook?

October 8, 2013 By Kelly Butcher Leave a Comment

How many times have you scrolled through old timeline posts or searched through a friend’s timeline or a business page looking for a particular article, joke or recipe recently shared on Facebook?  This happens to me frequently when I want to reread … [Read more...]

Filed Under: Internet Marketing, Social Media, Social Media Management, Social Media Marketing

4 Tips for Creating Engaging Content on Facebook

October 1, 2013 By Kelly Butcher Leave a Comment

I’m always trying to find out how to improve my relationship with my social media audience.  One way to do this is to look at how other companies encourage engagement. Case Study:  One company that seems to have quite a bit of engagement is … [Read more...]

Filed Under: Internet Marketing, Social Media, Social Media Management, Social Media Marketing

Social Media Marketing Basics

September 25, 2013 By Kelly Butcher Leave a Comment

Facebook, Twitter, LinkedIn, Plaxo, Google+, Pinterest, and the list goes on and on.  In this day and age of the internet and mobile devices, there are few people who haven’t heard of social media.  Did you know that there are over 500 million people … [Read more...]

Filed Under: Social Media, Social Media Management, Social Media Marketing

What’s the Difference Between a Profile and a Fan Page?

June 19, 2013 By Kelly Butcher Leave a Comment

A common question I hear from potential clients is "what is the difference between a profile and a fan page on Facebook?  The way I look at it is easy:  a profile is for personal use and a fan page is for business. Does that mean that a profile … [Read more...]

Filed Under: Internet Marketing, Social Media, Social Media Management, Social Media Marketing

Benefits of Posting Online Videos

June 12, 2013 By Kelly Butcher Leave a Comment

I admit it - the thought of posting a video on my website is a daunting task. I know it's necessary and I recommend it to my clients, but why is it important? Attention Grabbing A video grabs the viewer's attention immediately. The sheer number … [Read more...]

Filed Under: Search Engine Optimization, SEO, Social Media, Social Media Management, Social Media Marketing

Tuesday’s Tip: Schedule Facebook Posts in Advance

May 14, 2013 By Kelly Butcher Leave a Comment

Facebook’s option to schedule posts on business pages has been a real timesaver when it comes to making Facebook posts on clients’ business pages.  The client and I have already set the calendar detailing when posts will occur, the topic, any links, … [Read more...]

Filed Under: Productivity, Social Media, Social Media Management, Social Media Marketing, Time management

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