YouTube has long been the leader of online video, boasting more than one billion users and counting. The Google-owned and operated service allows users to upload and share videos in just a few easy steps. However, Facebook has announced plans to … [Read more...]
Are You Guilty of Making These Social Media Marketing Mistakes?
Social media has exploded in terms of popularity in recent years. According to a study conducted by the Pew Research Center, approximately 74% of all Internet users access social media sites. With experts predicting this trend to continue, business … [Read more...]
Twitter Launches Buy Button for Advertisers
Twitter users can now purchase products by clicking a “buy” button found within tweets. The world's most popular 140-characters-or-less social media network has actually been testing a buy button for nearly a year now. At the time, however, it … [Read more...]
5 Ways to Enhance Your Brand’s Instagram Presence
Are you using Instagram to promote your brand and engage with your target audience? If not, you should look at enhancing your Instagram presence. From Gatorade and Oreo to Whole Foods and Taco Bells, brands big and small use this photo-centric social … [Read more...]
The Do’s and Don’ts of Hosting a Sweepstakes on Facebook
Hosting a sweepstakes is a great way to attract new 'likes' to your Facebook page while boosting sales/conversions in the process. The allure of receiving a free t-shirt or gift card is often enough to convince a user to visit and engage on your … [Read more...]
How to Get More Twitter Followers
Twitter is a powerful marketing tool that can drive tons of new customers to your business. But like most social media networks, you must first develop a group of loyal followers. Only then can you use Twitter to effectively promote your brand. So, … [Read more...]
Are You Using Facebook Ads?
If not, you should be. Originally launched back in 2012, Facebook Ads is a self-serving advertising platform that allows business owners and advertisers to promote their brand on the social media network. If you are still skeptical of its … [Read more...]
Top 5 Ways to Promote Your Brand’s Facebook Page
Boasting more than 1.3 billion monthly users, Facebook is the world's most popular and widely used social media network. Business owners can leverage the power of Facebook to attract new customers and generate more sales. #1) Add a … [Read more...]
How Search Engine Optimization Works
It's no secret that a website's search ranking directly affects both the quality and quantity of traffic it receives. Websites that rank high for their respective target keywords will reap the benefits of more traffic and subsequently more sales. In … [Read more...]
Creating Engaging Content for Facebook Posts
Creating content that is interesting to your target audience and conducive to liking, commenting and sharing is not always an easy task. I’m always looking for ways to improve my relationship with my social media audience. One way to do this is to … [Read more...]
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