Ask any seasoned Internet marketer and they'll agree: conversion tracking is essential to the success of any online advertising campaign. If you don't know which ads are generating sales/conversions and which ones aren't, you won't be able to … [Read more...]
Instagram Introduces New Video Feed
Instagram has launched a new video “featured video” feed for its 400 plus million users. Of course, this shouldn't come as a surprise considering that the social media network has seen a 40% increase in video engagement over the past six months. … [Read more...]
Social Media Marketing on a Budget
Updated October 14, 2021 With roughly 3 in 4 U.S. adults now using some type of social media network, this is a marketing channel that business owners can no longer afford to overlook (source). But how are smaller businesses and entrepreneurs … [Read more...]
Report: Social Media Marketing is Cost-Effective for Businesses
Are you using social media as part of your business's overall marketing strategy? If not, you should be. According to SalesForce's 2016 State of Marketing Report, 75% of retailers and marketers believe that social media is driving a positive return … [Read more...]
Video Ads Coming Soon to Facebook’s Instant Articles
Instant Articles has been a game-changer for brands and businesses that use Facebook to connect with their respective audiences. Using the same technology powering the Facebook app, it allows articles and rich media to load instantly. And when users … [Read more...]
5 Ways to Build Your Brand Using Social Media
Regardless of your business's niche or industry, maintaining a strong brand image is essential to its success. When your target audience knows your business and associates it with your respective product or service, they'll naturally feel more … [Read more...]
Facebook Launches Canvas Ads
Facebook has launched a new platform on which advertisers can display their products, services and promotional messages. Known as Canvas Ads, it allows for full-page, rich media advertisements inside of Facebook itself. Upon clicking a News Feed post … [Read more...]
How to Enhance Your Social Media Content
Strong content is the driving force behind every successful brand's social media presence. Without content, there's no reason for people to follow or “like” your page. So, what can you do to enhance your content on social media and attract more … [Read more...]
2016 Social Media Marketing Resolutions for Small Businesses
With 2016 officially here, there's no better time than now for small business owners to reevaluate their social media marketing campaigns. This means making certain “resolutions” to enhance your efforts and capture a greater portion of your … [Read more...]
6 Tips to Increase User Engagement on Facebook
Post New Updates Monday Through Thursday According to a study conducted by Optimizely, the best time to post updates on Facebook is between Monday and Thursday. This is when the most users are online, meaning more people will see your posts. Now, … [Read more...]
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